Announcements
JRMC ANNOUNCEMENTS AND FACULTY CONTRIBUTIONS
Dr. Hesham Dinana
Guest Speakers in JRMC 3315
December 13, 2018
For his Introduction to advertising class, Dr. Hesham Dinana invited the team from “Point of View” Advertising Agency to share with the students how they handle the creation of the IMC campaigns from receiving a client brief to the development of the creative brief and the production. Examples for the company latest successful campaigns for Ssang Yong Korean cars maker to Resala Charity Organization Ramdan clothes collection campaigns were discussed and analyzed.
Prof. Mona Salman
JRMC 4402 Field Trip
December 13, 2018
Arabic reporting class visited the BBC Bureau in Cairo with their instructor Mona Salman. The students spent a few hours there to learn about the workflow of the newsroom. Mr. Asharf Madbouly, Editor in Chief, has talked to them about the process of news gathering, stories production, and gave them a very good idea about the values of the BBC. Then they had a tour in the newsroom and listened to a demonstration from the Journalists in each section who answered all their questions.
Dr. Shahira Fahmy
JRMC 3310 Field Trip
December 13, 2018
In the spirit of keeping up with new media tools and how to utilize them in today's persuasive campaigns, the Persuasion and Propaganda class, along with its instructor Dr. Shahira Fahmy and Teaching Assistant Omneya Naguib Ibrahim, paid JWT a visit for a rather interesting session. JWT, one of Egypt's most prominent advertising agencies, shared with students their latest campaigns and the concepts behind that created buzz and raised audience engagement levels.
Dr. Rasha Allam
MMJ Capstone Final Presentations
December 13, 2018
On Tuesday, December 11, Dr. Rasha Allam conducted the final Communication and Media Arts capstone presentations JRMC 4482 in the presence of media dignitaries and invited guests. Three projects fall under the education category namely: the Sign Language campaign, Internet Addiction, and the Anti-bullying campaign. The presentations were juried by Dr. Ahmed Daher, Vice Minister of Education for Information and Technologies, JRMC faculty members Dr. Sarah El-Richani and Dr. Tara Al-Kadi. The Sign Language campaign took first place and the campaign will be endorsed by the Egyptian Ministry of Education, and the Anti-bullying campaign will be part of the UNICEF’s campaign in February during the international anti-cyberbullying day. Selected projects and JRMC students are going to be guests of MBC network to speak about their projects and experience at AUC.
Prof. Sherin Moody
IMC Capstone Final Presentations
December 13, 2018
Professor Sherin Moody’s final IMC capstone presentations were held on Wednesday 12th of December, where “Parenting Behavior and their Effects on Children in Egypt, Repositioning ‘Lotfy’ and Repositioning ‘YES’ juice” presented their campaigns to the JWT panel who consisted of Youssef Hamad: Associate Creative Director, Sandra Hazem: Senior Account Manager, Nazli Kassem: Planner, Mariam ElGammal: Senior Account Executive and Islam Khalil: Senior Account Executive – Digital who gave students 360 degrees of feedback. The winning group who got the JWT Award of Excellence also received internships and the chance for employment.
Dr. Tara Al-Kadi
IMC Capstone Final Presentations
December 13, 2018
Section 2 of the IMC Capstone class had their final campaign presentations on Tuesday, December 11. The event simulated a real-life pitch as five teams competed to produce the best overall IMC campaign for the La Poire pastry brand.
The panel consisted of La Poire’s own managing director and La Poire’s advertising agency team. The main award went to the best overall campaign, and a second award announced the most creative project. The event concluded with La Poire’s managing director assuring all the groups that various aspects of their projects will, in fact, be implemented by La Poire.
