Announcements

JRMC Announcements and Faculty Contribution

 

JRMC Faculty members featured on AlKahera Wal Nas

Faculty Member Featured: Nadine El Sayed

December 22, 2022

Adjunct Faculty Tara Al-Kadi and Associate Professors of Practice Khaled Ezzelarab and Nadine El Sayed appeared on the talk show Al Mowagaha ma’ al Nafs hosted by Ahmed Salem on the Al Kahera wa Al Nas network on December 10.

The show examined the future of the media globally and in Egypt and featured media experts and content creators to discuss where television is heading, the future of social media and the sustainability of traditional media platforms in their current forms. Al-Kadi, Ezzelarab and El Sayed also appeared on part two of the episode, aired on December 17. The full episode can be accessed here.

 

Nadine El Sayed's news feature in Nature Middle East

December 22, 2022

Associate Professor of Practice Nadine El Sayed has published a news feature on Nature Middle East that looks into the merits of active learning helping non-native English

speakers studying sciences in English, improving their performance and perception of education quality as well as narrowing the gaps between students. The study was conducted on 2,145 students enrolled in five different physics and astronomy introductory, intermediate and advanced courses at Sultan Qaboos University in Oman.

The article can be accessed here.

 

MA Thesis Successfully Defended

Faculty Member Featured: Sarah El-Richani

December 22, 2022

On December 20, Sarah El-Richani's MA advisee Heba Helmy defended her thesis successfully. The thesis is entitled “The impact of gender difference and geographic location on social media literacy among public universities students”

Examiners included Rasha Allam, Associate Chair and Associate Professor at the JRMC and Marwa al-Mutafi, AUC JRMC Adjunct professor, both of whom have 

conducted research on the topic of media literacy in Egypt. The examiners commended the thesis for its lucidity, conciseness and the important findings it presented.

 

CMA Capstone Presentations

December 22, 2022

Sarah El-Richani’s CMA Capstone students presented their final projects on December 13 before friends, families and a panel of judges. The judges included Ms Soraya Bahgat, Founder of Tahrir Bodyguard & Social Entrepreneur, Ms Aya Khalil, AUC's Director of Marketing, and Gabriele Cosentino, JRMC Assistant Professor. 

The projects included campaigns tackling issues of societal relevance ranging from Mental Health to Self Acceptance, Marriage Misconceptions, Dangerous Driving, and Technological Effects on young generations.

The judges announced "Khaleek f 7artak," an awareness campaign against dangerous driving and "Fadfad,'' a campaign challenging the stigma surrounding mental health issues as winners.

 

25 Years of Distinguished Service

Faculty Member Featured: Naila Hamdy

December 15, 2022

President Ahmed Dallal and Provost Ehab AbdelRahman presented The School of Global Affairs and Public Policy (GAPP) Associate Dean Naila Hamdy as a token of appreciation for 25 years of distinguished service to AUC. 

From left to right: JRMC Chair Firas Al-Atraqchi, Assistant to the Dean Sherihan El-Sawah, President Ahmed Dallal, GAPP Dean Noha El-Mikawy, GAPP Associate Dean Naila Hamdy,

Provost Ehab AbdelRahman, Associate Dean Shahjahan Bhuiyan.

naaila

 

Rasha Abdulla Joins the MENA Board of ARTICLE 19

Faculty Member Featured: Rasha Abdulla

December 15, 2022

Rasha Abdulla, professor of Journalism and Mass Communication, has been invited to join the MENA Board of ARTICLE 19, a leading organization in promoting freedom of expression and freedom of information around the world. The position recognizes Abdulla's work on online communication and advocacy in the Arab world. A formal announcement is on the ARTICLE 19 MENA website.

ARTICLE 19 combines research, campaigning, and cutting-edge legal analysis to strengthen people’s right to free expression and access to information. The name ARTICLE 19 is inspired by Article 19 of the Universal Declaration of Human Rights, which all of our work seeks to uphold, protect, and extend worldwide.

For over 35 years, ARTICLE 19 has worked for a world where all people everywhere can freely express themselves and actively engage in public life without fear of discrimination.

 

IMC Capstone Fall 22

Faculty Member Featured: Tara Al Kadi

December 15, 2022

Adjunct Professor Tara Al Kadi’s ten IMC Capstone teams impressed a total of eight panelists from Fayrouz’s own marketing and media management and advertising agency heavyweights FP7 and Tarek Nour.

The winners came up with a Jingle: Fayroozy roozy roozy, booth designs PR boxes in the form of a fridge, tote bags for every one season with seasonal Fayrouz giveaways, two new Fayrouz challenge card games, and various TiKTok challenges, and mote.

The level of expertise in the room only added to the day’s exciting energy as guests offered the soon-to-be graduates invaluable feedback.

tara

 

Guest Lecture: Leipzig University, Department of Arabic and Islamic Studies

Faculty Member Featured: Ronnie Close

December 15, 2022

Ronnie Close was invited by the Department of Arabic and Islamic Studies, Leipzig University, Germany, to discuss his research on Cairo’s Ultras. Based on his book, Cairo’s Ultras: Resistance and Revolution in Egypt’s Football Culture, and film, More out of Curiosity, Björn Bentlage hosted a film screening and discussion with Close about this social movement. The academic event was joined by researchers and faculty from the School of Humanities and was well attended. A productive discussion followed that also examined the current World Cup in Qatar, which has made football in the Arab region of particular attention.

For more details, click here

ronnieleipzig

 

Censorship & Visual Culture Ruling Images, Shaping Societies. (online, 12-13 Dec 22)

December 15, 2022

Ronnie Close will present his research on photographic image censorship as part of an online conference organized by Gil Pasternak, Professor of Photographic Cultures and Heritage, De Montfort University, UK. The two-day art history conference seeks to explore the impact that censorship has exerted on the development and manifestation of visual culture worldwide. Registration is free for the event here.

 

Oh, it's an O2O World!

Faculty Member Featured: Hesham Dinana

December 15, 2022

Assistant Professor Hesham Dinana's new edited book Marketing and Advertising in the Online-to-Offline (O2O) World has just been published by IGI Global publishing.

The book has 12 chapters covering different research topics on the development of marketing and advertising with contributions from my side and my colleagues at the AUC including:, Ahmed Taher, Heba Al Shahed, Sarah Seif, and Nouran Tahoun.

dinana

Meanwhile, Hesham Dinana has been recognized by the Egyptian Institute of Directors (EIoD) – an affiliate of the Egyptian Financial Regulatory Authority (FRA) - as a Senior Expert in Strategy for Board of Directors training during the ceremony held on December 6.

dinana

He also participated in the Saudi Council for Health Insurance Forum and Award ceremony held on December 12. Dinana participated in the design of the award that is used to support the development of “Value-Based Healthcare” in KSA for payers and providers to shape the future of healthcare quality and financing in the Middle East.

dinana

 

Do Video Games Make Adolescents Aggressive

Faculty Member Featured: Salma ElGhetany

December 15, 2022

Adjunct Professor Salma S. ElGhetany delivered an online lecture on ‘Video Games and Aggression among Adolescents’ as part of the Digital Skills Camp‘s periodic virtual public lectures on November 29. The Digital Skills Camp is part of the activities of the US Embassy’s American Center Cairo (ACC). It is a media literacy program that promotes conscious and critical use of the media.

salma

 

Professor Shahira S. Fahmy presents at the winter AEJMC Board of Directors meeting

Faculty Member Featured: Shahira Fahmy

December 15, 2022

Shahira S. Fahmy, Chair of the AEJMC Publications Committee, discussed the Publications Committee report at the AEJMC Board of Directors meeting on December 3, 2022 in Columbia, South Carolina.

Shahira

 

Thesis defense supervised by Professor Shahira S. Fahmy

December 15, 2022

MA student Dina Magdeldin Mahmoud ElHawary successfully defended her thesis “Tiktok Battlefield: Analysis of  the English and Arabic representations of the 2022 Russian Ukrainian conflict on TikTok” on December 12 The thesis was supervised by Shahira S. Fahmy. Special thanks to Naila Hamdy and Khaled Ezzelarab for serving as readers on the thesis committee and for their insightful comments.

shahira

MA student Mona Raafat Alsaba successfully defended her thesis “The Influence of The Abraham Accords on the Visual Coverage of the Israeli-Palestinian Conflict in Arab Media: A Comparative Analysis.” on December 13. The thesis was supervised by Shahira S. Fahmy. Special thanks to Sarah El-Richani and  Khaled Ezzelarab for serving as readers on the thesis committee and for their insightful comments.

shahira

 

Feminist Podcasts in Egypt

Faculty Member Featured: Kim Fox

December 15, 2022

JRMC's Professor of Practice Kim Fox and Adjunct Professor Yasmeen Ebada were recently quoted in an Al-Monitor article titled "Feminist podcasts in Egypt open new space for ideas".

 

Kim Fox Speaking Engagements in the UK

December 15, 2022

JRMC Professor of Practice Kim Fox is wrapping up her year-long sabbatical with several visits and lectures in the UK including a visit to Nottingham Trent University and an interview on BBC Radio Nottingham [CAPTION (top left) Sarah Julian, BBC (left); Kim Fox and Deborah Wilson-David, Nottingham Trent University]; serving as a panelist as a part of the BBC Radio Centennial Conference: BBC Radio 1922-2022: Navigating the waves of change at the University of Bedfordshire; being invited as a scholar to host the research seminar at the University of Sunderland; and as a guest lecturer for audio programs at the University of Stirling [CAPTION: Bottom right Kim Fox sharing tips for producing award-winning student audio].

kim

 

 

Barber Shop Studios

Faculty Member Featured: Sally Kandil

December 15, 2022

On December 10, Adjunct Professor Sally Kandil took the JRMC 4441 Camera and Editing Workshop class on a tour to Barber Shop studios, one of the leading post-production houses in the market. Students got to meet Amr Rabie, a very prominent video editor, who shared his insights into the field of video editing (both short and long formats).

sally

 

Adel Mahrouky Covers Arab, COP27 Affairs

Faculty Member Featured: Adel Mahrouky

December 15, 2022

Adjunct Professor Adel Mahrouky covered two Arab Summits in December for the Chinese news network CGTN. 

The Adjunct Professor also covered the Arab Summit in Algeria where leaders discussed the common challenges of regional stability and the growing food security sparked by the Russia Ukrainian Crisis. 

https://news.cgtn.com/news/2022-12-10/Visiting-the-Al-Yamama-Palace-during-China-Arab-Summit-1fEzU7KlfAQ/index.html

https://www.facebook.com/ChinaGlobalTVNetwork/videos/3381364432185448/

During COP27, Mahrouky moderated a session between President Sisi and Norwegian Prime Minister Gare Store. They launched the first Egyptian Green Hydrogen power plant, the first of its kind technology in producing green fuel in the World, Photos attached. 

TV coverage for CGTN, links below:

https://www.youtube.com/watch?v=CbqoU2E8uzA

https://www.youtube.com/watch?v=GGm-pJ7iYdw

adel

 

Shahira S. Fahmy’s Class Field Trip to Al Ahram Establishment

Faculty Member Featured: Shahira Fahmy

December 1, 2022

Shahira S. Fahmy and her Teaching Assistant Aya Ali accompanied students from the JRMC 3310 Public Opinion, Persuasion and Propaganda class to the Al Ahram establishment on November 22. During their visit, students had the opportunity to meet with Alaa Sabet, the editor-in-chief of the Al-Ahram daily newspaper, to get an in-depth perspective on Egypt’s largest news organization. The daily Al Ahram newspaper is the Middle East’s oldest publication since 1875.

ahram

 

Podcasting in Egypt - how feminist activism has emerged through shared stories

Faculty Member Featured: Kim Fox

December 1, 2022

Professor of Practice Kim Fox published an article in The Conversation Africa: Podcasting in Egypt - how feminist activism has emerged through shared stories. The article recaps a research article that Fox and JRMC adjunct professor Yasmeen Ebada published earlier this year: Egyptian female podcasters: shaping feminist identities.

 

Ahmed Taher Joins Department of Architecture Advisory Board

Faculty Member Featured: Ahmed Taher

December 1, 2022

Ahmed Taher was invited to join the Department of Architecture Advisory Board, attended by AUC President Ahmed Dallal and key architectural figures and thought leaders. After speeches from President Dallal, Lotfy Gaafar, Dean of SSE, and Professor Basil Kamel, Chair of the Department of Architecture, the discussion continued for another hour over dinner. Expert opinions were shared on how to take the department to the next level from all perspectives.

Taher

 

Kamal Adham TV Center at COP 27

December 1, 2022

The Kamal Adham Center for Television and Digital Journalism actively represented GAPP and AUC at COP27 in Sharm El Sheikh. The Center's participation encompassed three elements, including extensive coverage by AUCTV, the display of student work relating to climate change, as well as a panel on "Communicating Climate Change in the Arab World and Beyond" with Center Director and Professor of Journalism Hussein Amin, Associate Professor and Associate Chair of JRMC, Rasha Allam, and Arab Media & Society Managing Editor, Sarah El-Shaarawi.

In addition to general coverage of events, AUCTV conducted a diverse array of interviews, including an in-depth sit-down with Minister of Water Resources and Irrigation, H.E. Hani Sewilam, AUC President Ahmed Dallal, and AUC Provost Ehab Abdel-Rahman, among many others. The members of the AUCTV team, led by Eng. Rania Aboulwafa, included Hager Adss, Hussein Elmoataz, and Mohamed Kamal. The two student participants were Gehad Abdelrazek and Jayda Shoukry.

Adham center

 

Qatar’s Turbulent World Cup

Faculty Member Featured: Alaa Abdel-Ghani

November 16, 2022

Adjunct Professor Alaa Abdel-Ghani writes in Ahramonline that as the first Arab country to hold the World Cup, the Gulf state also deals with the most controversies that have ever befallen a host country.

 

Communicating Climate Change

Faculty Member Featured: Hussein Amin

November 16, 2022

The Kamal Adham Center for Television and Digital Journalism organized a panel discussion on Communicating Climate Change in the Arab Region and Beyond. The panel was held inside AUC Pavilion, Green Zone, COP27, Sharm ElSheikh, and included speakers Hussein Amin, Professor and Director of the Kamal Adham Center; Rasha Allam, Associate Professor and Associate Chair; and Sarah ElShaarawi, the Managing Editor of Arab Media and Society.

hussein

 

Media and The Environment

Faculty Member Featured: Rasha Allam

November 16, 2022

Rasha Allam, Associate Professor and Associate JRMC Chair, participated in the COP27 conference in Sharm El Sheikh, as part of the AUC delegation, through a panel titled Media and the Environment. Allam presented a paper titled Solution Journalism and Climate Coverage where she introduced the concept of solution journalism and its role in dealing with the challenges faced by climate change. The panel took place at the AUC Pavilion stage.

rasha

 

Guest Speakers

Faculty Member Featured: Yousra Bakr

November 16, 2022

On November 6, Yousra Bakr hosted Sally Shaaban, Senior Business Director at Universal Media Cairo, who gave a guest lecture to JRMC 3315 Introduction to Advertising students on Consumer Empathy in the Media Planning World.

sally

On Wednesday, November 9, Yousra Bakr hosted Abeer ElLeithy, co-founder of the digital advertising agency Clue Digital, who gave a guest lecture to Introduction to Advertising students on Social Media Planning.

Abeer

 

Visiting Tarek Nour Communications

Faculty Member Featured: Shahira Amin

November 16, 2022

To weave both academic background and practical experience, Shahira S. Fahmy and her teaching assistant Aya Ali, along with the JRMC 3320 Research Methods students, went on a field trip to Tarek Nour Communications on November 15. During their visit, students experienced how research is applied in the advertising industry in Egypt.

Shahira

 

Kim Fox is the new BEA President

Faculty Member Featured: Kim Fox

November 16, 2022

The Broadcast Education Association (BEA) Board was elected Professor of Practice Kim Fox as President of the 2023/24 BEA Executive Committee!

bea

 

The Dos and Don'ts of TV presenting

Faculty Member Featured: Sally Kandil

November 16, 2022

On October 31, Adjunct Professor Sally Kandil hosted two prominent guest speakers in her JRMC 3339 AUC TV class. Member of Parliament, TV presenter and JRMC alumna Rawan Lasheen joined Adjunct Faculty and TV correspondent Adel El Mahrouky, to talk about their experiences in the field and briefed students on the DOs and DON'T of presenting news on camera.

tvpresenting

 

Field Trip to Bayt Yakan

November 16, 2022

On November 5, Adjunct Professor Sally Kandil took her JRMC 4441 Camera and Editing students to their field trip at the Bayt Yakan house located in Al-Darb Al-Ahmar area where they got to film an interview with prominent architect in the field of heritage conservation and its owner Alaa El Habashi. They also interviewed children and residents from the neighborhood and produced short documentaries telling the story of Bayt Yakan.

baytyakan

 

Young Filmmakers Workshop

Faculty Member Featured: Adam Makary

November 16, 2022

UK-based media non-profit One World Media (OWM) hosted a free workshop on November 9 at AUC's New Cairo campus for young filmmakers seeking to make short documentaries for a global audience. Like every documentary, a question must be asked that pertains to a certain problem. Still, OWM is working to train journalists to devise ideas that also focus on the solution of a problem and what that entails for the characters involved. Then they mentor the journalist by providing them with feedback and funding before finding them the right news outlet to air their piece. Solutions-based journalism is a relatively new endeavor in the industry, but even more so in the field of documentary filmmaking. They are actively accepting ideas for new stories. If you're interested, visit oneworldmedia.org.uk for more information.

workshop

 

Baseera Foundation Agreement

November 16, 2022

Ahmed Taher, Ms. Doaa Mabruk, and Robert Emerson, Head of the Department of Blindness and Low Vision Studies at Western Michigan University met with Ayman Saleh, the Vice-President for Graduate Studies and Research at Ain Shams University to seal an agreement between Baseera Foundation for Visually Impaired People and the two Universities to offer the first professional diploma in Arabic for Caregivers to the blind and visually impaired next September.

Taher

 

Standup Comedian Visits AUC

Faculty Member Featured: Roshanak Zangeneh

November 16, 2022

The multi-talented Alexandrian Alaa El Sheikh, creative director at Fp7Mccanna, a stand-up comedian and a prominent podcaster visited the AUC New Campus on November 13.

Within one and a half years "Kefaya Ba2a" has reached more than 1,4 M streams, 4.7 star rating on Apple Podcast and 4.8 on Spotify. 

Professor of Practice Roshanak Zangeneh, who is teaching "Audio Production" and "Introduction to Podcasting" invited Alaa to her courses to talk about and share with students his experiences from the very beginning of his career until now, and with a specific view on developing, producing and marketing podcasts. 

Kefaya Ba2a is a hard core sarcastic Egyptian podcast, which focuses on problematic subjects in Egyptian society and discusses them without any filters.

alaa

 

Kim Fox in Denmark at ECREA 2022 and at DMJX

Faculty Member Featured: Kim Fox

November 3, 2022

Professor of Practice Kim Fox traveled to Aarhus, Denmark to attend the European Communication Research and Education Association (ECREA) 2022 conference, which was hosted by Aarhus University and DMJX. While there she met up with other scholars and educators including Inger Munk, the head of DMJX International, the Consortium Coordinator for the Mundus Journalism Program and JRMC's contact person for our student and faculty exchange program that has been in place since 2011.

Additionally, Fox caught up with one of our JRMC students who is on exchange at DMJX, Salma El Ashmawy.

kim

 

GSDF Labs is coming to Cairo!

Faculty Member Featured: Adam Makary

November 3, 2022

Join us for free events for documentary filmmakers in Cairo on Wednesday, November 9. The event hosted by JRMC Adjunct Faculty Adam Makary at AUC will feature workshops and screenings to discuss short docs and solutions oriented storytelling. Details here.

Run by One World Media, GSDF Labs is a series of free events for documentary filmmakers on November 9 offering a mix of online and in-person workshops on short documentary storytelling, pitching, and solutions journalism. It's designed to support filmmakers and video journalists who are developing short docs, and might consider applying for the Global Short Docs Forum. All events are free with registration.

To register, click here

GSDF Labs by One World Media

The GSDF Labs will take place on November 8-10 online and in specific locations around the world. The workshops feature experts and filmmakers sharing practical tips and insights on documentary storytelling, pitching, and solutions journalism. Events are free and open to all.

The Labs mark the Call for Applications for the Global Short Docs Forum taking place in March 2023. This year, the programme is expanded with a focus on solutions reporting, and 50% of the Forum places will be dedicated to filmmakers working on stories of people responding to social problems.

GSDF connects filmmakers around the world with international media outlets looking for short docs. Selected from a global call, 16 filmmakers take part in an intensive 4-week training programme of online workshops, mentoring, and one-to-one pitch meetings with decision makers. Alongside potential commissions and co-productions, three projects will be awarded grants up to £3,000 to contribute to their production or post-production.

gsdf

 

Rasha Abdulla Hosts Fekr Founder

Faculty Member Featured: Rasha Abdulla

October 27, 2022

Rasha Abdulla, Professor of Journalism and Mass Communication, hosted JRMC graduate Yara Hassan in her JRMC 2200 Introduction to Mass Communication classes. Hassan is the founder and CEO of Fekr Production and is an award-winning executive producer. He was Abdulla's undergraduate student, and returned to the JRMC Department a decade later to do her master's under Abdulla's supervision. Hassan delivered a presentation to the students on the functions of an executive producer and the world of media production. She gave them tips of what to do and focus on if they're interested in this career. The students were so interested that they kept asking questions for half an hour after class time. Student members of the Mass Communication Association also approached Abdulla after class to host Ms. Hassan again for a joint MCA function that would be open to all JRMC students. Stay tuned for that!

rashafekr

 

Fayrouz Team Talks To IMC Capstoners

Faculty Member Featured: Tara Al-Kadi

October 27, 2022

Tara Al Kadi's IMC capstone sections were privileged to attend a question and answer session by the Fayrouz team briefing them on their graduation campaign assignment.

The panel consisted of Marketing Director, Leen de Shutter, Marketing Manager Youssef Abul Kheir, Senior Brand Manager Amina Abdel Razek, Cluster Media Manager Cherry Michael, Nigeria Media Manager Sensi Francis, Digital Acceleration Manager Joy Malek, and Junior Brand Manager Mariam Soliman.

Wait for the final presentations with awards, internships and possible adoption of student campaigns by Fayrouz, which will be held on December 7.

fayrouzteam

 

Kim Fox has back to back conference presentations in two different countries!

Faculty Member Featured: Kim Fox

October 27, 2022

JRMC Professor of Practice Kim Fox has been busy on her sabbatical. She presented her research projects at back to back conferences in two different countries.

On Friday, October 7, she presented at the Broadcast Education Association's (BEA) On-Location conference at Colorado State University in Fort Collins, Colorado. Her presentation was titled: Treat Yo Self: Black Women Podcasters in the Wellness Space.

foxbea

The following week, on Thursday, October 13 Fox presented at the Arab U.S. Association for Communication Educators (AUSACE) in Örebro, Sweden. Her presentation was titled: Black Podcasters and Aspirational Labour.

foxausace

 

JRMC delegation at AUSACE 2022 in Örebro, Sweden

JRMC Department

October 27, 2022

The JRMC delegation of undergraduate students and faculty attended AUSACE 2022 in Örebro, Sweden. It was the first time for the organization to meet in Europe. 

Pictured (left to right): Nourane Sakr, Hussein Amin, Kim Fox, Naila Hamdy, Mohannad Samir

jrmcausacedelegation

 

Communicating Climate Change: Is the Climate Crisis also a Communication Crisis?

Faculty Member Featured: Naila Hamdy

October 27, 2022

This two-day conference held on October 23 & 24, 2022 brought together media professionals and media educators and students from across media platforms and diverse universities to explore the issues, and opportunities related to the Climate Crisis in order to uncover new ways of approaching, understanding and covering this topic. This was also preceded by a workshop held for media educators in the related topic of including climate change communication and journalism in their curricula.

The events were held in partnership with the OsloMet University, Norway as part of the annual series CairoMediaConference hosted by the department of Journalism and Mass Communication.

Organized by Naila Hamdy panels and keynotes included Tarjei Leer-Salvesen, investigative journalist specialist on access to information, Elisabeth Eide, Professor Emerita, OsloMet University, Norway, Awaz Abdullah, Iraqi journalist and broadcaster, Sherif Goubran, Associate Professor of Sustainable Architecture, AUC, Sayed M. Saquib, Assistant Professor, Forman Christian College, Pakistan, Mofizur Rhaman, Professor, University of Dhaka, Bangladesh, Eman Mounir, Science Journalist, and Mohamed Saad AbdelHafiz, Journalist and member of Press Syndicate council amongst others. Keynoters and speakers joined from Norway, Iraq, Tunis, Lebanon, Jordan and Egypt.

For more information kindly access, the conference Facebook Page.

 

The 15th Annual Euromed Academy of EMAB

Faculty Member Featured: Hesham Dinana

October 27, 2022

Hesham Dinana presented a paper titled: Sustainable Business Concepts and Practices

A Study on the Effect of Online and Offline Touchpoints on Customer Experience: The Case of the Omnichannel Strategy in Egypt at the Euromed Academy of Business (ΕΜΑΒ) Conference on September 21 in Palermo, Italy.

emab

He also chaired a session titled: Understanding Attributes of Consumers’ Behavior in the Contemporary Global Environment.

Dinana was also  invited to participate in a program about “Mentorship for Women Leaders in Civil Service”. The program is part of a USAID project on Governance & Accountability.

usaid

 

The JRMC Department hosted the opening of the Covid-19: Caravan Diaries Photo Exhibit at the Photographic Gallery on October 20

JRMC Department

October 27, 2022

The Caravan Diaries highlighted how the community was struggling with fear of corona - an unknown, terrifying disease. By documenting the community's struggles and means to thrive despite the lockdowns, the diaries brought the AUC community together.

Dean Noha Mikawy opened the exhibit with a few words highlighting AUC resilience in the face of adversity.

caravansaries

 

Shahira Fahmy Elected ICA's Newest Visual Communication Studies Division Vice-Chair

Faculty Member Featured: Shahira Fahmy

October 20, 2022

On October 14, Shahira Fahmy was informed of her election as Vice Chair for Visual Communication Studies within the International Communication Association (ICA). The other two scholars who ran for this important position are Eric Bucy, the Marshall and Sharleen Formby Regents Professor of Strategic Communication in the College of Media and Communication at Texas Tech University, USA and Dr. Jonathan Ilan at Bar-Ilan University, Israel. 

The Visual Communication Studies is one of the oldest and most important divisions of ICA. The division members research the creation, processing, function, meaning, and critical consequences of visual representation. The Division supports research that reaches beyond content to assure visual analyses are grounded solidly in visual theory and methodology.

 

JRMC Undergraduate Students Present Refereed Research at the International AUSACE conference in Orebro, Sweden

October 20, 2022

On October  14, 2022,  JRMC undergraduate students Nourane Sakr, Wael Mahnoud and Mohanned Samir presented their refereed paper on Native advertising in Egypt at the 26th Arab US Association for Communication Educators Conference (AUSACE).  The conference was hosted by and held in Örebro, Sweden between 12-14 October 2022. 

The research paper was conducted and written in Fahmy’s research methods class in fall  2021.

Established in 1995, AUSACE encourages and supports the advancement of professional relationships among Arab and U.S. university faculty and students and media professionals.

Alsace

 

Martina Fuchs at JRMC

Faculty Member Featured: Marwa Azab

October 20, 2022

You can find two recorded zoom links for Martina Fuchs, TV presenter and business journalist for China's news agency Xinhua and Chinese state broadcaster China Global Television Network (CGTN), gave a guest lecture in Adjunct Faculty Marwa Azab’s Online Communication and Media Ethics and Responsibilities.

She talked about her career at CGTN and her previous experience as a TV anchor for CNN and as an economics correspondent for Reuters in the Gulf Arab region and London.

She tackled the social media market in China, and the latest statistics on Internet usage and penetration in 2022.  She also focused on different social media platforms and the "Great FireWall" of China.

Then she turned to talk about online journalism.  She briefed the students with the latest with regard to Chinese President Xi Jinping who will “preside over one of his country’s great shows of political theater and seal a long-planned political triumph, consolidating his power and extending his rule”.

She tackled the security measures taken during the kickoff of the 20th Communist Party Congress and censorship on different social media platforms in China.

She also focused on media regulations in China, and the new world media order that the Chinese government is promoting.

She also highlighted how China is covering the war in Ukraine, calling it "special military operations".

In the online communication class, here.

In the Media Ethics class, here.

 

Reporting History Webinar Series 4: Second Palestinian Intifada

Faculty Member Featured: Khaled Ezzelarab

October 20, 2022

Associate Professor of Practice Khaled Ezzelarab held a new session of the Reporting History webinar series on October 16. This session was about the reporting of the Second Palestinian Intifada and featured two Palestinian journalists, Leila Ouda and Talal Abu Rahma, who shared their testimonies on working as TV journalists in Jerusalem and Gaza during these turbulent years.

Laila Odeh is an award-winning TV correspondent based in Jerusalem. She witnessed and reported the opening salvos of the Intifada at al Aqsa mosque, and later that year she sustained live-bullet injuries to her thigh. Odeh worked for a number of regional media outlets including Abu Dhabi TV, Bahrain TV and the Lebanese network ANB. She is currently the Jerusalem correspondent for France 24 and Monte Carlo radio network.

Talal Abu Rahma is a Gaza-based video journalist with 36 years of experience working with international news organizations including France 2 and CNN. His footage of the killing of 12-years old Mohammed El Dorra on 30 September 2000 quickly traveled all over the world and became a powerful symbol of the Intifada. Abu Rahma’s work won numerous international awards over the years.

 

Ehky Ya Masr Podcast was Shortlisted for the 2022 Association of African Podcasters and Voice Artists Awards

Faculty Member Featured: Kim Fox

October 20, 2022

The Ehky Ya Masr Podcast was Shortlisted for the 2022 Association of African Podcasters and Voice Artists (APVA) Awards. The Ehky Ya Masr Podcast was one of four nominees in the nonfiction podcast category. From the APVA website: "The APVA Awards 2022 will bring much-needed limelight to Africa’s talent in the world of podcasting, spoken word and poetry, voice acting and voice-overs."

The Ehky Ya Masr Podcast is a multi-award winning narrative nonfiction bilingual podcast about life in Egypt. The podcast production began in 2017 and launched in 2018. Ehky Ya Masr - إحكي يا مصر roughly means "Tell your story, Egypt" in Arabic.

Most of the Ehky Ya Masr Podcast team are JRMC alumnae: Yasmine Bassily, Heba Fouad, Sarah Hassan, Nour Ibrahim, Safaa Magdy, Reem Elmaghraby and Shaza Walid; with production support from Calvin Harrison, former AUC presidential intern and CASA graduate. Kim Fox is the executive producer.

 

Coming Up with a New Business Idea

Faculty Member Featured: Ahmed Taher

October 20, 2022

Nile University’s School of Business hosted Ahmed Taher, JRMC Graduate Director to give senior students a session about "Research-based Approach to Come Up with a New Business Idea."                                                                      

This session comes as part of the Graduation Project course on October 11.

Taher

 

JRMC Brown Bag Series: Cuba and the Twitter-Sphere

JRMC Department

October 20, 2022

Graduate students Aliaa ElShabassy, Nouran Nour, and Mirna Ibrahim were the latest presenters at the JRMC Brown Bag discussion on October 17 focusing on their research into the Cuban 11th of July Movement and a Critical Discourse Analysis on the Cuban Twitter-Sphere.

They were guided on the research project by Shahira Fahmy.

brownbag series

 

JRMC Professor Shahira Fahmy participated in the AEJMC Board of Directors meetings

Faculty Member Featured: Shahira Fahmy

October 13, 2022

Shahira S. Fahmy, Chair of the AEJMC Publications Committee for 2022-2023, virtually presented the 2021-2022 Publications Committee report at the AEJMC Board of Directors meeting on October 1st.

During the meeting, Fahmy also discussed and proposed future committee goals for 2022-23.

Shahira

 

Ehky Ya Masr Podcast Named Best Black International Podcast at the 2022 Black Podcasting Awards

Faculty Member Featured: Kim Fox

October 13, 2022

The Ehky Ya Masr Podcast was named the Best Black International Podcast at the 2022 Black Podcasting Awards (BPA), which were handed out in a live virtual session on September 25.

The Ehky Ya Masr Podcast was also a finalist in the Best Black Culture category.

From the BPA website: "Black Podcasting Awards is a celebration of the ownership and creation of content for the Black experience in the world of podcasting."

The Ehky Ya Masr Podcast is a multi-award winning narrative nonfiction bilingual podcast about life in Egypt. The podcast production began in 2017 and launched in 2018. Ehky Ya Masr - إحكي يا مصر roughly means "Tell your story, Egypt" in Arabic.

Most of the Ehky Ya Masr Podcast team are JRMC alumnae: Yasmine Bassily, Heba Fouad, Sarah Hassan, Nour Ibrahim, Safaa Magdy, Reem Elmaghraby and Shaza Walid; with production support from Calvin Harrison, former AUC presidential intern and CASA graduate. Professor Kim Fox is the executive producer.

Ehky

 

Mount PR Agency at AUC

Faculty Member Featured: Yassmin El-Sayed

October 13, 2022

Last week, adjunct faculty Yassmin El-Sayed hosted a prominent speaker from Mount PR agency, a full-fledged PR & Communication agency operating in the local market, in her JRMC 4415 Public Relations Theory and Techniques class. Marina Iskandar, deputy communications director in Mount PR, talked about the meaning of public relations campaigns and how to plan an effective PR strategy.

She gave the students a chance to take on real clients that need to develop real PR plans. All the students will work in teams of five to complete a PR plan for the client.

mount

 

Edible Oils Market Research

Faculty Member Featured: Ahmed Taher

October 13, 2022

Ahmed Taher attended the presentation of the market research and development strategy for the edible oils sector in Egypt. Taher had conducted the research and developed the national strategy for the edible oils sector in Egypt. The investment conference included investors from several countries. More details here.

Taher

 

Socially Responsible Leadership

October 13, 2022

Ahmed Taher and Angie Shafei presented a paper about the role of socially responsible leadership in not-for-profit emotional campaigns for children with cancer that explicitly considers thoughts and conflicts amongst decision-makers, patients, and medical staff. This research aims to consider the specialized and general social reaction to such promotional campaigns and the role of socially responsible leadership in meeting the ethical needs of all involved. RACMA 2022 was held in Tasmania, Australia.

 

Google Training

JRMC Department

October 13, 2022

Research has never been easier! Google's online tools are methods that can assist you in completing well-structured research. Pamela Kersouani, a Google journalist, spoke with JRMC students on October 2 to enlighten them about powerful, accessible tools on the platform. Kersouani spoke about social media usage and said that contrary to popular belief, Facebook is the most used social media platform, not Twitter. Furthermore, she emphasized how the internet is being swamped with fake news and false information nowadays. Kesrouani highlighted various tools to fact-check news, pictures, and videos - everything required for research. "The tools are here to help you, but they are not here to do your job," Kesrouani said.

google

 

MCA Event

JRMC Department

October 13, 2022

On September 28, the Mass Communication Association (MCA) hosted JRMC alumna and adjunct faculty Sarah Seif to give a detailed talk to students about Content Creation. Seif talked about her journey starting a career in content creation and the importance of having a detail-oriented plan for posting and remaining consistent during that path. She advised the students not to give up when they have a dream they want to achieve. She also mentioned that one must be specific to identify their target audience and avoid confusing them later. "Be realistic and authentic, and remember that this is about creating your personal brand," Seif stated.

Sara

 

The Caravan Covid-19 Diaries

JRMC Department

October 13, 2022

The Caravan COVID-19 Dairies is an exhibition showcasing the AUC community's experiences during curfew, home confinement, and online teaching at the height of the pandemic. The Diaries started with the lockdown to combat the COVID-19 spread in Egypt on March 27, 2020, and are stories told by more than 50 AUC students, staff, alumni, and faculty who shared their fears, hopes, and coping tactics.

The Caravan's current Editor-in-Chief, Enjy Akram, Caravan Layout Manager Mazen Qayed and the Gallery’s curator Dina Eldeeb collaborated to bring these stories by and for the community to the exhibit.

JRMC Chair and Caravan Faculty Advisor Firas Al-Atraqchi says the gallery expresses a "graphic and textual walk down our most recent, often traumatic, history".

Exhibition Opening

Thursday, 20 October, 1 PM

caravan

 

Kim Fox was the Audio Team Co-Lead for the Online News Association's 2022 Conference

Faculty Member Featured: Kim Fox

September 29, 2022

Professor of Practice Kim Fox was invited to co-lead the Online News Association's (ONA) audio team to cover their annual conference in Los Angeles, California on September 21-24, 2022.

kim

 

Plant-based Meat Alternatives

Faculty Member Featured: Yousra Bakr

September 29, 2022

Yousra Bakr has published a cross-cultural study on the acceptance of plant-based meat alternatives in Kuwait and Canada. The paper, Consumer Intention to Buy Plant-Based Meat Alternatives: A Cross-Cultural Analysis, was published in the Journal of International Consumer Marketing with two co-authors from Kuwait: Hayat Al-Bloushi and Mohamed Mostafa.

57357 Children Cancer Hospital Foundation

Faculty Member Featured: Ahmed Taher

September 29, 2022

Ahmed Taher was nominated for the third time for another three-year term on the Board of Trustees of 57357 Children Cancer Hospital Foundation.

taher

 

Brown Bag Series Relaunch

JRMC Department

September 29, 2022

The JRMC's Brown Bag series is back after a two-year hiatus due to the pandemic.

The relaunch featured Adjunct Professor Ahmed El Mahrouky who talked about the aspirations of Egypt's United Media Services (UMS) company in the local media industry as seen through the prism of the Magic Bullet theory of communication. Several JRMC Faculty and student engaged in the discussion.

 

Keep it in the Family

JRMC Department

September 29, 2022

The Photographic Gallery ends its first fall exhibition, Keep it in the Family, on October 5.

The group exhibit features works from 38 students enrolled in last year's JRMC photography courses. Three professors and the gallery’s curator collaborated to bring about this photographic show. 

The exhibition is made up of visual stories that look at the idea of family life from different perspectives. The photographs cover the contemporary family in a breadth of situations through creative approaches that depict ideas of belonging, kinship, and absence, to open a window onto how the family is, in a way, a cultural construct. These visual stories reveal how photography can be a means of creating new images of family and a family of images that sheds light on this universal subject to rethink our own place within the family condition. 

Gallery hours are Sunday through Thursday, from 10 am - 4 pm.

exhibition

 

Rasha Allam Conducts a Workshop on Media Advocacy

Faculty Member Featured: Rasha Allam

September 21, 2022

Rasha Allam gave a one-day training session on September 20 on media advocacy tools and strategies for 25 participants who represent different trade unions around Egypt. The training session is part of thePublic Policy HUB project in tandem with the International Labour Organization ILO Cairoorganization.

Rasha

 

The 55th African Journalists Workshop

JRMC Department

September 21, 2022

The Kamal Adham Center for Television and Digital Journalism and the Department of Journalism and Mass Communication organized the 55th African Journalists Workshop in association with the Union of African Journalists on Tuesday, September 20, 2022. 

The 22 journalists who attended the one-day workshop came from 25 countries across Africa, namely Morocco, Cameron, Côte d’ Ivoire, Congo Brazzaville, Kenya, Gabon, Mauritania, Zambia, Nigeria, South Africa, South Sudan, Sudan, Uganda, Senegal, Chad, Tunisia, and Togo; and additional 10 Egyptian journalists also participated.

The workshop included sessions on Print Media Research, Science Journalism, media literacy, as well as Print Media Management delivered by Hussein Amin, Director of the Kamal Adham Center. In addition to Heba Al Shahed, Salma ElGhetany, and Lobna Khairy, JRMC adjunct faculty members. 

The bi-annual workshop comes within the framework of UAJ’s and JRMC’s role to train African cadres in the field of Journalism to benefit all African countries. The training program that was launched in 1992 under the supervision of Hussein Amin, has now developed into a network of journalists who have been trained at the Department of Journalism and Mass Communication, School of Global Affairs and Public Policy at the American University in Cairo, and work all over African media.

africanjournalists

IMC Students Compete to Win the Fayrouz Pitch

Faculty Member Featured: Tara Al-Kadi

September 21, 2022

Adjunct Faculty Tara Al-Kadi hosted Fayrouz marketing team members: Amina Abdel Razek, senior brand manager; Joy Malek, media planning manager; and Maryam Soliman, junior brand manager. 

The visit aimed to bridge the gap between the academic and professional worlds by introducing the brief. In December, all 12 teams will be competing for their IMC campaigns to be implemented by Fayrouz in the spring. In addition, student winners will be awarded internship and employment opportunities.

fayrouz

 

MCA Event: Explore the Disciplines!

JRMC Department

September 21, 2022

The First Year Program (FYP) held its second "Explore the Disciplines Fair '' event in collaboration with all AUC schools. The fair displayed majors, minors, and special programs. The event took place on September 21 from 1 to 3 pm at the Bartlett Plaza.

MCA representatives participated in representing the JRMC department, distributed flyers, and answered students' inquiries.

Mac

 

Rasha Abdulla at the International Association for Media and Communication Research

Faculty Member Featured: Rasha Abdulla

September 15, 2022

Rasha Abdulla, Professor of Journalism and Mass Communication, was invited to speak at a plenary session of IAMCR (International Association for Media and Communication Research) 2022. The session was entitled "Talking with Technology: Global Dialogues and Diverse Civilizations." IAMCR is a preeminent international organization in the field of media and communication research. Its annual convention is one of the largest in the field.

To watch the full session, click here.

Kim Fox Takes the Stage at Podcast Movement

Faculty Member Featured: Kim Fox

September 15, 2022

Professor of Practice Kim Fox attended Podcast Movement, which claims the title as the World's Largest Community of Podcasters, in Dallas, Texas from August 23-26.

Attending the conference for the first time, Fox highlighted her audio students' award-winning work during the session on Teaching Students to Produce Compelling and Award-Winning Narrative Audio Stories.

Fox was also on the Africa X Podcasting panel where she shared her work with PodFest Cairo, the Ehky Ya Masr Podcast and her scholarly research on podcasting.

A clip of her comments on the Afripods Instagram account.

africax

 

A Chapter in a Wiley Publication

September 15, 2022

Professor of Practice Kim Fox also had a chapter co-authored with Oberlin College's Taylor Allen published in 

The Wiley Handbook of Collaborative Online Learning and Global Engagement this summer. 

Fox and Allen met in 2019 as a part of the Global Course Connection, a project from the Global Liberal Arts Alliance where AUC is a member. Fox and Allen have collaborated on two course exchanges (Fall 2019 and Fall 2020) which lead to their chapter: Cross-Training and Perspective-Taking: The Development of an Oral History Project in the Sciences and Humanities.

 

Naila Hamdy joins Editorial Board of the Journal of Communication

Faculty Member Featured: Naila Hamdy

September 15, 2022

Naila Hamdy recently agreed to join the editorial board for the Journal of Communication and will be serving in this capacity for two years.

 

Why Zamalek are Champions

Faculty Member Featured: Alaa Abdel-Ghani

September 1, 2022

Alaa Abdel-Ghani writes on why Zamalek are Egypt's football league champions for the second consecutive season.

 

Shahira Fahmy Elected Chair of the AEJMC Publications Committee for 2022-2023

Faculty Member Featured: Shahira Fahmy

September 1, 2022

On August 27,  Shahira Fahmy was elected chair of the Association for Education in Journalism and Mass Communication (AEJMC) Publications Committee. 

Fahmy started her three-year term on the AEJMC Publications Committee in 2020. The committee is responsible for the oversight of the three association-wide top-ranked journals:  Journalism and Mass Communication Quarterly (JMCQ), Journalism and Mass Communication Educator and Journalism and Communication Monographs. Fahmy will provide the sort of intellectual navigation needed to ensure the highest possible standards for these top-ranked journals in journalism and mass communication.

 

Kim Fox Presented on Two Panels at AEJMC 2022 in Detroit

Faculty Member Featured: Kim Fox

September 1, 2022

JRMC's Kim Fox presented on two panels at the 2022 AEJMC conference in Detroit in early August.

Panel #1: Elevating #Women Scholars' Voices: Moving Toward Academic Cosmopolitanism

Panel #2: What Does It Mean to Teach Journalism Online: Lessons After Two Years of Pandemic Teaching

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The 2022 National Student Production Awards

JRMC Department

September 1, 2022

We’re excited to announce that three of our JRMC students (some are recent grads) are finalists in the 2022 National Student Production Awards in the category for Best Regularly Scheduled Entertainment Program for the episode: The Rundown: Powerpuff Girls Episode 5.

The Powerpuff Girls are:

  • Nouran Saleh
  • Laila Hatem
  • Menna Kamel

Tweet from the Collegiate Broadcasters Inc. (CBI) Twitter account.

YouTube Video of the CBI Awards Finalist Announcement (see 6:26).

The winners will be announced at the CBI convention in Baltimore, Maryland, which takes place on October 26 and 29, 2022.

Congratulations Nouran, Laila and Menna. The Department is proud of you!

 

Shahira S. Fahmy agreed to serve on the editorial board for the Journal of Communication

Faculty Member Featured: Shahira Fahmy

August 25, 2022

In September 2022, Shahira Fahmy will start her role as an editorial board  member for the Journal of Communication (JoC). Given Professor’s Fahmy expertise and outstanding service for JoC as Associate Editor since 2018, the incoming editors invited her to continue her service with the Flagship Journal and join the editorial board. The appointment is for two years and may be renewed.

joc

 

Four JRMC graduate students along with Professor Shahira S. Fahmy presented two papers at the AEJMC annual conference in Detroit

August 25, 2022

On August 6, 2022, Shahira Fahmy and her graduate students presented two refereed papers at AEJMC in Detroit, Michigan. The first paper examined social media activism among youth in the context of TikTok Intifada. The work is co-authored with Professor Fahmy’s current MA students Laila Abbas, Sherry Ayad,  Merna Ibrahim and Ali Abdelmoneim. The second paper was a critical discourse analysis on the Cuban Twitter-sphere. It was co-authored with her current MA students Aliaa El Shabassy, Nouran, Nour, Laila Abbas, Sherry Ayad and Merna Ibrahim.

shahira

 

Shahira S. Fahmy Leads a Workshop on How to Publish in Top Academic Journals in Spain

August 25, 2022

“What do editors and reviewers look for? Preparing your paper for journal publication” was the title of the workshop led by Professor Shahira Fahmy in July 2022. The workshop, sponsored by Erasmus plus, was geared towards faculty and graduate students at the University of Murcia (UM) in Spain. 

Professor Fahmy secured the Erasmus+ International Credit Mobility (ICM) Program between AUC and UM for two consecutive years. The program allows cooperation and exchange in research and teaching between the two universities.

 

Kim Fox named to the Inaugural 40 over 40 in Podcasting List

Faculty Member Featured: Kim Fox

August 25, 2022

The August 2022 issue of Podcasting Magazine celebrates 40 podcasters over the age of forty who are passionate about podcasting, and have been for years. JRMC's Kim Fox is among them. See Fox's online profile for the magazine along with the others.

kim

 

Kim Fox Participated Virtually in the London-based International Women's Podcast Festival

Faculty Member Featured: Kim Fox

July 21, 2022

On June 18, Kim Fox participated in the International Women's Podcast Festival, which was hybrid and based in London. Fox's panel, Beyond Anglophone Podcasting, was on the Global Voices Virtual Stage.

Kim

 

Podcast Discussion with Kim Fox and Yasmeen Ebada

July 21, 2022

Last month, JRMC Professor of Practice Kim Fox and JRMC Adjunct Professor Yasmeen Ebada were invited to join the Podcast PhDs discussion group composed of PhD students and candidates whose primary subject matter is podcast studies. The group discussed Fox's and Ebada's research article Egyptian female podcasters: shaping feminist identities. Some of the topics discussed were podcast pedagogy and delivery techniques for podcasters.

 

Teaching Using Case Studies

Faculty Member Featured: Ahmed Taher
July 21, 2022

Ahmed Taher was invited to address the MBA and business PhD faculty at the Faculty of Management Technology at the German University in Cairo. The topic was teaching using the case method, and the demonstration used the Harvard Case: Los Angeles Philharmonic: Cultural Entrepreneurship.

Taher

 

Equity and Access - Healthcare for All

July 21, 2022

Ahmed Taher co-authored a paper accepted at the Equity and Access - Healthcare for All conference in Hobart, Australia in September 2022.

 

Outstanding GAPP Achievement and Excellence

JRMC Department

June 23, 2022

On Tuesday, June 14, GAPP celebrated the achievements of GAPP Faculty and Staff for the Academic Year 2021-2022.

For the GAPP Faculty Outstanding Research Award; the first award is granted to Noura Wahby, assistant professor, Department of Public Policy and Administration. 

The second GAPP Faculty Outstanding Research Award is jointly awarded to Shahira Fahmy, professor, Department of Journalism and Mass Communication and Ghada Barsoum, associate professor and Chair, Department of Public Policy and Administration in recognition of their valuable contribution to academic research in 2022. 

The GAPP Faculty Outstanding Contribution to Practice Award is jointly awarded to Laila El Baradei, professor and MPA director, Department of Public Policy and Administration and Kim Fox, professor of practice, Department of Journalism and Mass Communication in recognition of their valuable contribution to practice in 2022.

For the GAPP Staff Excellence Award: 

Ahmed Nabil, Technical Support Specialist

Enas Abdel Azim, Manager, Graduate Programs, Department of Public Policy and Administration

Joint third: Heba Fouad Ibrahim, Senior Administrative Affairs Assistant, Caravan, Department of Journalism and Mass Communication/ Lamya Desokey, Officer, Internships and Events, Department of Journalism and Mass Communication

And an award of recognition to:

Nesrin Azmy, Student Services Manager, Department of Journalism and Mass Communication

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GAPP Honors Assembly

JRMC Department
June 23, 2022

The Department of Journalism and Mass Communication held its GAPP Honors Assembly for the major undergraduates on Sunday, April 12 in Moataz Alalfi hall. The event celebrated the highest GPA students from spring 2020 through spring 2022. Rasha Allam gave the opening remarks and presented the certificates to the honored students. The event was well-attended by students and their families.

 

Rasha Abdulla speaks at RightsCon

Faculty Member Featured: Rasha Abdulla
June 23, 2022

Rasha Abdulla, Professor of Journalism and Mass Communication, spoke on a panel at RightsCon conference on June 7 entitled "Platform Content Moderation in the Arab World: An Update." The panel was moderated by David Kaye, the former United Nations Special Rapporteur on Freedom of Expression and Professor at the University of California Irvine School of Law. The panel also featured speakers from Smex Lebanon, Mnemonic, and Access Now.

rasha

 

Rasha Abdulla Speaks on AlJazeera Twitter Space; publishes an op-ed with Thomson Reuters

June 23, 2022

Rasha Abdulla was invited to speak on a Twitter Space organized by AlJazeera (in Arabic) on the potential purchase by Elon Musk of Twitter. Abdulla was also invited by Thomson Reuters to publish an op-ed on the same topic for the international news outlet. The op-ed, entitled "Will Elon Musk Remove My Twitter Shadow Ban?"

 

Chapters Published

Faculty Member Featured: Sara El-Richani
June 23, 2022

Sarah El-Richani has just published a chapter in Arabic on the Lebanese media from its inception to the present day, taking stock of the legal and political framework and the challenges encountered as well as the prospects for media in Lebanon in light of the unprecedented financial and economic crisis gripping the small nation.The chapter is available in Arabic here.

Sarah el-Richani's chapter "Le paysage médiatique libanais : une liberté et un pluralisme paradoxaux" has just been published in French in an edited volume entitled La culture et ses dépendances edited by Abdelfettah Benchenna and Dominique Marchetti and published by the Institut français du Proche-Orient (IFPO) and the Centre Jacques-Berque. The chapter can be accessed here.

With these two chapters, El-Richani has now been published in four languages.

 

Farewell to an African Coach

Faculty Member Featured: Alaa Abdel-Ghani
June 16, 2022

Adjunct Professor Alaa Abdel-Ghani writes on the departure of Ahly's sole African coach in their storied history and Egypt’s new football coach that was let go after three matches.

 

The Journal of Visual Political Communication

Faculty Member Featured: Shahira Fahmy
June 16, 2022

In June 2022, Prof. Fahmy was appointed to the editorial board of the  Journal of Visual Political Communication.

Professor Shahira S. Fahmy participates at the International Communication Association Annual Convention

In the last week of May 2022, Shahira Fahmy served as a discussant on a panel focusing on the interaction between visuals and power and chaired another session on hostile and conspiratorial media at the International Communication Association annual convention in Paris, France. 
She also presented a refereed paper on political personalization on Instagram co-authored with her Spanish colleagues Marta Rebolledo and Rocío Zamora Medina, and another paper on a comparative Covid memes project with her former AUC colleague Brian J. Bowe and AUC alum Basma Mostafa Taha.

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Annual International Conference on Visual and Performing Arts in Greece

In June 2022, Shahira Fahmy presented her research at the 13th Annual International Conference on Visual and Performing Arts in Athens, Greece. The work, co-authored with Spanish colleague Rocio Zamorra Medina, looks at TikTok as a tool for political persuasion from a comparative European perspective.

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A “TikTok Intifada”

Shahira Fahmy, with current MA students Laila Khaled, Shery Thabet, Mirna R. Khela and AbdelMoneim Hany, has published an article in Online Media and Global Communication journal. The work entitled “TikTok Intifada: Analyzing social media activism among youth”, is the lead article in the journal’s themed issue. The journal is translated to both Arabic and Chinese and the work will be presented at the AEJMC annual convention scheduled to take place in Michigan this summer.

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Fox Book Review Published in The Electronic News Journal

Faculty Member Featured: Kim Fox
June 16, 2022

Professor of Practice Kim Fox had a book review published in The Electronic News Journal at the end of May 2022. The review is on "NPR’s podcast start-up guide: Create, launch, and grow a podcast on any budget" written by Glen Weldon from NPR.

 

For the Love of Heinz

Faculty Member Featured: Tara Al-Kadi
June 9, 2022

Select students from Tara Al-Kadi’s creative advertising strategy and copywriting sections were invited to present their Heinz campaigns. Two groups recognized by Heinz’s advertising agency Bubblegum’s founder and Managing Director, Mohamed Wasfy, were asked to present their campaigns to Passant Ghannam, marketing director, MEA and Turkey, Heinz-Kraft. Ghannam said she was pleasantly surprised by the final ads and commended the group members for their research insights and for adequately tackling the challenging briefs they were given.

Tara

 

JRMC Students win 9th Undergraduate Research Competition in Public Relations and Mass Communications from Abu Dhabi University

Faculty Member Featured: Shahira Fahmy
June 9, 2022

On May 26, Shahira Fahmy’s JRMC undergraduate students Maha ElBeltagy, Nourane Sakr, Wael Mahmoud and Mohanned Samir won a top paper award (third place) for their paper on native advertising in Egypt at the 9th Undergraduate Research Competition in Public Relations and Mass Communications from Abu Dhabi University. The paper was written in Fahmy’s research methods' class in fall 2021.

 

#ICA22 in Paris

Faculty Member Featured: Kim Fox
June 9, 2022

Kim Fox attended the International Communication Association (ICA) conference in Paris. This was her first time to participate in the conference. In addition to networking with faculty from The Danish School of Media and Journalism (DMJX), where she is the coordinator for the study abroad program, she was also on the panel "Contemporary Solutions in Higher Ed for JMC Faculty and Staff."

Kim

 

Baseera Foundation

Faculty Member Featured: Ahmed Taher
June 9, 2022

As a member of the board of trustees in Baseera Foundation for People with Visually Impairment, Ahmed Taher oversaw the signing of an agreement between Baseera, West Michigan University and Eslesca University to offer a diploma certifying caregivers for the visually impaired. This is the first of its kind diploma in the MENA region which came after months of negotiations.

Taher

 

Mount PR

Faculty Member Featured: Yassmin El-Sayed
May 19, 2022

Last month, Adjunct Faculty Yassmin El-Sayed, hosted two prominent speakers from Mount PR agency, a full-fledged public relations and communication agency operating in the local market,  in her JRMC 4415 Public Relations Theory and Techniques class. Marina Iskandar, deputy communication director, and Eman El-Homossany, senior account director in Mount PR, talked about the meaning of public relations campaigns and how to plan an effective one.

Mount PR team members gave the students a chance to take on real clients that need to develop real public relatoins plans. All the students will work in teams of five or six to complete a plan for the client.

pr

 

 

Wunderman Thompson

Faculty Member Featured: Sherin Moody
May 19, 2022

Adjunct Faculty, Sherin Moody invited Wunderman Thompson (WT) as the panel for the JRMC 4425 Integrated Marketing Communication Campaigns Capstone two-day presentations that were held on May 11 and 15, 2022. After a full semester of research and production, 10 groups presented their creative strategies and final campaigns. All projects were start-ups. The topics this semester were Ice Cream Museum, Egyptian Themed Amusement Park, Bride Guide App, Domestic Home Gatherings & Catering Services, Digital Egyptian Museum, Art Experience Cafe, Bicycle Renting, Color Factory, Customizable Resin Jewelry, and Local Scented Candles.

In the end, each group received an award for their respective projects. Two winning groups received the prestigious Wunderman Thompson Award of Excellence, and an opportunity to have internships at WT.

sherin

 

Sherin Moody was later invited by Professor Dina Farouk Abou Zeid (‘96), Head of the Mass Communication Department, Faculty of Arts, Ain Shams University (former Dean of Media Sciences at International Academy For Engineering & Media Science- IAEMS) to be part of the judging panel of 14 Advertising and PR graduation projects.

sherin

 

Got a Headache?

Faculty Member Featured: Ahmed Taher
May 19, 2022

Ahmed Taher's JRMC 4425 Agency Operations Management class presented live to Julphar's Senior Marketing Team their projects to launch Adol (headache medicine line) and Mebo Scar (anti-scarring line) in Egypt. Two teams worked on the course for three months and showed off their proposed campaigns including media plans, production budgets, and radio and film ads.  Julphar is a multinational pharmaceutical company based in UAE.

taher

 

Communications Consultant

Faculty Member Featured: Sarah Seif
May 19, 2022

Adjunct Faculty Sara Seif has been appointed as a Communications Consultant for Maxim Investment Group of (Royal Maxim Kempinski, Maxim Mall & Developments, and more) for an upcoming project taking place soon.

maxim

 

Recent Article

Faculty Member Featured: Alaa Abdel-Ghani
May 19, 2022

Adjunct professor Alaa Abdel-Ghani writes that while Egypt’s Ahly and Wydad of Morocco are in the final of the African Champions League, the achievement has been overshadowed by controversy surrounding the venue.

 

UAE Innovates initiative

Faculty Member Featured: Hesham Dinana
May 19, 2022

Hesham Dinana conducted two workshops as part of the UAE Innovates initiative to help the youth there get familiar with the impact of innovation on the future of the Healthcare industry. The workshops were titled:

  • How AI (Artificial Intelligence) is reshaping Healthcare: The Hope, the Hype and the real Work Impact
  • Big Data & Health Informatics Use in Health Care

 dinanadinana

 

Dinana was also elected to the Board of Directors for Eitesal, the leading ICT (Information and Communications Technology) industry NGO. Eitesal plays a pivotal role in supporting Egypt's national ambition for Digital Transformation and in growing the contribution of the ICT industry to the country's GDP and exports. Eitesal started in 1997 and has more than 170 of the leading Egyptian and Multinational  ICT companies in its membership base.

dinana

 

Une Liberté et un Pluralisme Paradoxaux

Faculty Member Featured: Sarah El-Richani
May 19, 2022

Sarah el-Richani's chapter "Le paysage médiatique libanais : une liberté et un pluralisme paradoxaux" has just been published in French in an edited volume entitled La culture et ses dépendances edited by Abdelfettah Benchenna and Dominique Marchetti and published by the Institut Français du Proche-Orient (IFPO) and the Centre Jacques-Berque.

 

Professor Shahira S. Fahmy attends EU COST meeting in Lisbon, Portugal

Faculty Member Featured: Shahira Fahmy
May 19, 2022

In the first week of May 2022, Professor Fahmy participated in the European Cooperation in Science and Technology (EU COST) meeting at the University of Lisbon, in Lisbon, Portugal. The aim of this COST action is to build a network for the interdisciplinary study of interactive digital narratives.

Shahira

 

Feminist Pedagogy

Faculty Member Featured: Kim Fox
May 19, 2022

Kim Fox was interviewed on the Canada-based Amplify Podcasting Network. Listen to the episode where Fox discusses feminist pedagogy in her recently co-authored (w/JRMC's Yasmeen Ebada) research article Egyptian female podcasters: shaping feminist identities along with other topics like her award-winning Ehky Ya Masr Podcast, as well as her work on PodFest Cairo, Egypt and Africa's first podcasting conference.

kim

 

Kim Fox Wins at BEA Conference

May 19, 2022

At the first face-to-face Broadcast Education Association (BEA) Convention since the start of the coronavirus pandemic, Kim Fox was the only AUC/JRMC faculty member to attend the gathering in Las Vegas. 

In addition to beginning her term on the BEA board of directors as vice-president for academic relations, Kim Fox was the recipient of two (2) BEA Best of Festival awards, the first time that anyone has ever won two in the same year, for Ehky Ya Masr's How Egypt's Water Crisis Impacts Food Production (Audio category), and Ehky Ya Masr's The Syrian Shawarma Takeover (News category).

Kim Fox was also the recipient of a BEA Award of Excellence for Ehky Ya Masr's Come Drink Tea, The Egyptian Way (Audio category).

Kim Fox was also a panelist on five panels as well as moderating two panels. For a full list, please visit the BEA website.

kim

 

Speaker for a talk hosted by AUC's School of Continuing Education and the US Embassy in Cairo

May 19, 2022

JRMC Professor of Practice Kim Fox was an invited speaker for the AUC School of Continuing Education and the US Embassy in Cairo for a talk "The Changing Media Landscape in the US: Major Media to Social Media." The talk, which took place on Tuesday, May 17, was hosted on Zoom and was followed by a robust discussion on the topic.

kim

 

Guest Speakers in JRMC 4460 Class

Faculty Member Featured: Sally Kandil
May 19, 2022

To wrap up the semester to a nice end, JRMC 4460 class had 2 guest speakers on May 17. Shady Manaa (a professional VO artist) and Sherif Samir (a sound designer and music producer).

They gave the students a very inspiring talk on the field of voice over and sound design then they had an open discussion with students who are interested to go deeper in the field of voice over and sound production.

sally1 sally2

 

Regulating African Digital Media

Faculty Member Featured: Sherin Moody
May 19, 2022

Adjunct Faculty Sherin Moody presented a paper on “Online Violence Against African Females“ at the “Regulating African Digital Media Conference” (two-day conference) organized by the Birmingham Centre for Media and Cultural Research, Birmingham City University, UK.  

The May 3 conference examined current African “regulatory interventions in media technologies” and their effect on societies. The presentation focused on the scarcity of African social media regulations to protect women and girls and was followed by a panel discussion on “Regulating Online Harms.”

Sherin

 

Eternal River Photography Exhibition

JRMC Department
May 19, 2022

Curator Dina el Deeb hosted photographer Roger Anis who gave a talk on his exhibition, The Eternal River at the Photographic Gallery on April 12. Anis is an award-winning photojournalist who began his career with Shorouk newspaper in 2010 before going on to work on personal photo essays exploring issues of social change within different communities in Egypt. He is a recipient of several grants and awards, including the World Press Photo grant (2013), Reuters Microsoft Mobile Photo award (2014) and UNICEF photo of the year (2015) among others.

He spoke with the JRMC students from the JRMC Photography classes and photography professors Ronnie Close, Nadia Mounier and Ahmed Hussein. The exhibition runs until the end of April, see here.

students

 

Call for Papers: African Women in Media (#AWiM22)

May 19, 2022

Under the theme United in Action, the African Women in Media 2022 (#AWiM22) will hold its hybrid conference in Casablanca, Morocco, on December 8-9 2022.

All submissions should be made via this online form by noon WAT on 25 May 2022.

 

Deadlines for BEA On-Location Conference in Colorado, USA October 2022

May 19, 2022

-Paper and panel submissions: June 15

-Creative competition deadline for faculty and student entries: July 15 

Find more information on the website: https://buff.ly/2XWPL1N

 

Tell It like It Is: A Talk with Anas Bukhash

JRMC Department
April 14, 2022

Anas Bukhash, Emirati entrepreneur and host of the YouTube channel #ABtalks, met with nearly a hundred students on April 11 to talk about “honesty” online which is very rare nowadays and people tend to lie in order to fit in society. Bukhash encouraged the students to celebrate their uniqueness and to just be themselves. 

The idea of his show is to celebrate humanity and to open up for empathy and compassion. He stressed that social media should be about sharing the best moments of the day.

In order to start a business and succeed you need the 3Ps, he said: “Passion, Plan, and Perseverance”.

  • Two of the Adjunct Faculty Sally Kandil’s audio production students (Shahd Hashem and Sarah Youssry) were among the students who had the chance to interview Anas Bukhash in the radio studio.
  • He also visited the Adham Center studios and gave a very candid and inspiring interview to graduate students running the studio.

The talk is available to watch here.

anas      anas

 

Strategy Savvy

Faculty Member Featured: Hesham Dinana
April 14, 2022

In January, Hesham Dinana signed a book agreement with world renowned Taylor and Francis Publishing Group. The book will be published under the Routledge publishing brand and it will be titled: Strategy Savvy: Balanced strategy Development Approach Using Insights, Culture, Operations, and Digitization.

The book will be out this summer in the US and Europe academic and professional markets.

dinana

 

Workshops at the Children Cancer Hospital Foundation 57357

April 14, 2022

In March, Dr. Dinana organized two workshops for the team of the Children Cancer Hospital Foundation 57357 titled:

Insights-Driven Marketing Communications - Think Like a Marketeer

The workshops were also marketed for external attendees as part of the fund-raising activities for the hospital to support its mission in Egypt.

dinana

 

Professor Shahira S. Fahmy selected to  join the Fulbright Specialist Roster

Faculty Member Featured: Shahira Fahmy
April 14, 2022

On behalf of the U.S. Department of State’s Bureau of Educational and Cultural Affairs (ECA) and World Learning, Shahira S. Fahmy has been recommended by the Peer Review Panel for placement on the Fulbright Specialist Roster for a tenure of four years. Fahmy's roster tenure officially begins on April 8, 2022 and will end on April 8, 2026.

 

Rowaidah Bibers Meets students

Faculty Member Featured: Andalib Fahmy
April 14, 2022

In an attempt to exchange knowledge and experiences between different generations, students in the JRMC4415-01, PR Theory and Techniques class taught by Adjunct Faculty Andalib Fahmy, welcomed Mrs. Rowidah Bibers, the general manager of POD Egypt for PR and events, at Mary Cross Hall on April 7.

Over the course of 90 minutes, Bibers exchanged with the students some insights about the PR career in Egypt, and helped the attendees to know the required skills that they should have in order to get job offers in public relations. She also spoke with the students about how to handle different crises and different stakeholders.

Bibers also advised the students to be team players and to start building their networks from now. 

Moreover, she recommended that they read a lot and to be aware of the main media headlines as well as what is happening in the country in general and to train themselves to think out of the box if they wanted to be successful in PR.

Bibers is an influential PR figure in Egypt and the Middle East with 10 years of specialized PR and communication experience in the region.

POD Egypt is part of United Media Services. The company has more than 130 employees who serve 20 varied sectors in order to achieve the best PR, Marketing, and event management experience.

rowaidah

 

Challenges Facing Traditional Media Management

Faculty Member Featured: Lobna Khairy
April 14, 2022

On March 31, Adjunct Faculty Lobna Khairy hosted Mona Mourad, CEO OnAir Studios & Arabsat Executive Consultant, in the JRMC 4420 Media Management class for a practical talk about the many challenges of managing traditional media outlets in the digital era.

Mourad also discussed the different business models adopted by media platforms and the future financial plans for both OnAir & Arabsat.

mona

 

IMC Talks - Guest Speakers Share Industry Insights

Faculty Member Featured: Heba El Shahed
April 7, 2022

Heba El Shahed hosted two prominent speakers in the IMC field, Mai Salama and Ranim El-Kishky in her JRMC 3315 and JRMC 4425 classes on March 31.

Mai Salama is the managing partner at The Worx and founding partner of the creative industry summit; Ranim El-Kishky is a former IMC student and AUC alumna and the project manager at The Worx. They talked about the future of IMC and the creative economy. Students received a gist of the practicality of their major and what they will face in the working field in addition to what working in the creative industry looks like.

1

Earlier, El Shahed hosted Shady Samy, CEO of Square Cube communication to talk about brief milestones of marketing, what distinguishes a good marketer, and how to succeed in today’s fierce market. He also discussed with students future trends in marketing and IMC practices.

1

 

International Conference on Global Public Affairs in a Changing World

JRMC Department
March 31, 2022

On March 21, the Department of Journalism and Mass Communication organized two panels as part of the first International Conference on Global Public Affairs in a Changing World, which was virtually held by the School of Global Affairs and Public Policy at the American University in Cairo.

The first panel, moderated by Rasha Allam, assistant professor and associate chair, titled “From Transformational Technology to Digital Deception: How AI, Deep Fakes, Targeted Marketing are Chaining the Industry". The panel consisted of Sylvia Chan Olmsted, Director of Media Consumer Research at the University of Florida, Hesham Dinana, assistant professor (JRMC, AUC), Nadine El Sayed, associate professor of practice (JRMC, AUC) and Mr Khalid Baramawi, Egyptian journalist and expert in digital media.

first panel

The second panel, moderated by Associate Professor of Practice Khaled Ezzelarab, was titled The Future of Journalism Schools, Necessary Skills, and Employment. The speakers were: Randa Abul Azm, the Bureau Chief of Al Arabiya news channel in Cairo, Mohamed Fathi, a writer, academic and content producer, and a media professor at the Faculty of Arts at Helwan University, and Karim Al Damanhouri, an academic and a practicing journalist, and assistant Professor at the University of Denver's Media, Film & Journalism Studies department.

Both sessions were well-attended by media professionals, academics, and students.

 

Professor Shahira S. Fahmy to serve on the international advisory board for the ICA Handbook Series

Faculty Member Featured: Shahira Fahmy
March 31, 2022

In March 2022, Professor Shahira Fahmy was appointed to the international advisory board for the International CommunicationAssociation (ICA) HandbookSeries. As a leading international expert, she would serve as a member of this advisory board for a term of three  years.

The prestigious handbooks published in the series comprehensively chart the field by covering a range of key debates, issues and contexts. In addition to a critical engagement with central theoretical and empirical traditions, they provide a systematic and accessible overview of the state of scholarship, advance theory-building and problem-solving, and identify areas for further theory and research in an international context.

 

JRMC and CASAR Lecture

Faculty Member Featured: Naila Hamdy
March 31, 2022

Naila Hamdy arranged for a joint JRMC and CASAR (Center for American Studies and Research) lecture held on March 23. Thomas Dolan, Fulbright U.S. Scholar; Adjunct Faculty, Department of History, AUC presented his perceptions on depictions of the Middle Eastern and North African (MENA) which have seen increased interest in the MENA region, particularly on the part of streaming services looking to exploit the growing MENA market. At the same time, performer-activists have had unprecedented success in advocating for a “MENA” category to be recognized by the acting unions, production companies, casting societies and even the Oscars. His talk examined US race-making, organizing and entertainment to offer an overview of new possibilities and challenges facing MENA representation, as MENA performers move from the margins to the mainstream and claim the right to represent themselves on their own terms.

dolan

 

Media Viewership Research

Faculty Member Featured: Samar Abdelaal
March 31, 2022

On March 20, Mr. Mohammed El Sayegh, Associate Director at Awe Research, was invited to adjunct faculty Samar Abdelaal's introduction to mass communication class section 02-03, to introduce them to Media Viewership Research. Mr. Sayegh shared insightful knowledge about the definition of media viewership research, its objectives,  methodologies and applications using some real examples from the Egyptian and regional media scene.

samar

 

Field Trip to Al-Ahram

Faculty Member Featured: Dina Mahmoud
March 31, 2022

Adjunct faculty Dina Mahmoud took her “Media Convergence Capstone 4482” class for a field trip to Al-Ahram Weekly and Ahram Online. The visit included a tour in the building of Al-Ahram, its center of microfilms and electronic documentation, and the printing house. Additionally, they had a meeting with Mr. Khaled Dawoud, adjunct faculty and assistant editor-in-chief of Al-Ahram Weekly, who talked about the history of Al Ahram and discussed the different scenarios of the printed newspapers’ future in the age of convergence. Moreover, Ms. Dina Samak, deputy editor-in-chief of Ahram Online, discussed with them the differences between news reporting to traditional and online newspapers, and she clarified the challenges they face - as online journalists- during the age of convergence, especially in terms of how to balance between scoops and credibility.

fieldtrip

 

Call for Abstracts

JRMC Department
March 31, 2022

“Change and Continuity: Journalism Education in the Digital Era” The 6th World Journalism Education Congress (WJEC) will be held in Beijing, China, between July 6 and 8, 2023, with a post conference in Shanghai, China, on July 10, 2023. The conference is being organized by the Communication University of China (CUC) in Beijing and Shanghai…

You can view it from this link : https://wjec.net/6th-world-journalism-education-congress-call-for-abstracts/

 

Kim Fox and Yasmeen Ebada's Recent Research Article Published in Learning, Media and Technology, a Q1 Journal

Faculty Member Featured: Kim Fox and Yasmeen Ebada
March 17, 2022

JRMC Professor Kim Fox and Adjunct Faculty Yasmeen Ebada recently published their research article "Egyptian Female Podcasters: Shaping Feminist Identities" in a special edition of Learning, Media and Technology, a Q1 journal. The article focuses on feminist pedagogy, student-centered learning and the use of podcasts as digital activism. It also features podcasts produced by Nazly AbazaKanzy MahmoudSarah El Safty and Jeje Rajab, all former JRMC students.

 

Teaching Journalism and Mass Communication Journal

Faculty Member Featured: Yasmeen Ebada and Amina Zaineldine
March 17, 2022

Adjunct faculty Yasmeen Ebada and Amina Zaineldine published an article in the Teaching Journalism and Mass Communication Journal (a journal published by the AEJMC Small Programs Interest Group).

 

Media and children with Disabilities

Faculty Member Featured: Yassmin El-Sayed
March 17, 2022

Adjunct Faculty Yassmin El-Sayed was hosted On-Air in the “Ahl Al Hemma” radio show of “Al Qahera Al Kobra” public radio station on February 17, 2022. She talked about the role of media in community awareness towards the rights of children with disabilities.

Yassmin

 

Life journey

March 17, 2022

Adjunct Faculty, Yassmin El-Sayed was hosted on (Akwa Mn Alnesyan) radio show of Al Qahera Al Kobra public radio station on Sunday, February 20, 2022, at 7:30 pm. She talked about her life’s journey and she mentioned the most memorable events in her life.

Yassmin

 

Know Your Target Audience!

Faculty Member Featured: Sally Kandil
March 17, 2022

On March 15, Adjunct Faculty Sally Kandil hosted a guest speaker in her class, Ahmed Eman Zakaria, Producer and in-house researcher at Sawt Podcasts. He talked about the importance of podcasts and how brainstorming sessions go with highlighting the importance of knowing your target audience. After that, the students listened to some samples on Sawt and discussed the variety of voices and topics they have on their platform.

sally

 

Zeina

Faculty Member Featured: Lobna Khairy
March 17, 2022

Adjunct Faculty Lobna Khairy appeared on Egyptian Channel Two “Zeina” program to discuss the threats of cyber violence on women and girls safety, and the national efforts exerted to empower young Egyptian girls on social, economic, and health levels through “dawwi” and “Noura” initiatives by the National Council for Women, National Council for Childhood and Motherhood in collaboration with UNICEF and UNDP.

Lobna

 

Covering Disabilities in Egypt

Faculty Member Featured: Dina Mahmoud
March 17, 2022

Adjunct Faculty Dina Mahmoud was hosted on-air in “Ahl Elhemma” radio show of “Etha’at Alqahira Alkobra” (Radio Greater Cairo) on February 24. She discussed the role of the media in the coverage of the issues of disabilities, and how the media can help the disabled. Additionally, she shed light on the impact of media on raising the public awareness to promote an accurate image of people with disabilities, and to counter stigma and negative stereotypes.

dina

 

Guidelines in the Pharmaceutical Industry

Faculty Member Featured: Ahmed Taher
March 17, 2022

The CEO of Eye Ad. Agency specialized in Pharma Marketing Communications was invited to Dr. Ahmed Taher's Agency Operations Management class. The guest explained how OTC drugs are promoted within the strict communication guidelines of the pharma industry.  He offered opportunities for summer internships in the agency for the students.

Taher

 

JRMC Audio Students Win Awards at BEA's 2022 Festival of Media Arts

Faculty Member Featured: Kim Fox
March 10, 2022

Last week two Multimedia Journalism students received international recognition for their audio features at the Broadcast Education Association's (BEA) 2022 Festival of Media Arts Awards. Both students completed the audio features as a part of Kim Fox's Audio Production course.

International Student Audio

First Place: Freedom and Fear: Political Parties in Egypt; Nouran Yasser Saleh.
Student News Competition, Radio Feature .

Second Place: The Musical Magic and Scorched Legacy of Cairo’s Khedivial Royal Opera House v2; Maya Abouelnasr.
Congratulations on our JRMC students for their success.

 

A Recap of PodFest Cairo 2022

March 10, 2022

PodFest Cairo, Egypt and Africa’s first podcasting conference, took place on March 5 at The American University in Cairo’s (AUC) Tahrir Cultural Campus (TCC). The event was hosted by JRMC.

The half day conference was designed to cultivate Egypt’s podcasting community. This year’s face-to-face event featured three panels: How to Start a Podcast; Sounds Good? Voice and Audio Quality in Podcasts; and The Future of Podcasting in Egypt. The panels were held in English and Arabic with simultaneous translation. Panelists included Pakinam Amer, a JRMC alumna, an Emmy-winning journalist, science writer, podcaster and experimental storyteller as well as long time podcaster Hazem Mahani from the I Wanna Rock Podcast and several other panelists. The event moderator was Rawan Lasheen, a JRMC alumna, from the Egyptian Parliament and Al Ghad TV.

The panelists shared their experiences as podcasters including one marketing tip from Ahmed Naguib from the Ma3 Naguib Podcast who encourages his guests to use their social media to help promote the podcast episodes that they appear on. Kim Fox, the conference founder and organizer was impressed with the turnout especially since the previous PodFest Cairo was virtual, “It was ideal to have the event in AUC’s historic Ewart Hall where we could be face-to-face, but in a spacious venue. It was really nice to see people and have vibrant discussions on podcasting.”

The PodFest Cairo team also revealed preliminary results from the inaugural PodFest Cairo Listener Survey. The most popular genres are entertainment, educational and inspirational; the most popular format is interviewing followed by narrative nonfiction; and most respondents listen to podcasts a few times a week.

podfest

 

International Women’s Day

Faculty Member Featured: Naila Hamdy
March 10, 2022

On the occasion of  International Women’s Day, Naila Hamdy joined the conversation on challenges to the safety of women journalists held in the Philippines on March 8. She contributed with her perspective on the situation in Egypt. The meeting of speakers was in partnership with the International Association of Women in Radio and Television (IWART)and OsloMet University, Norway.

 

Sound Studio Tour

Faculty Member Featured: Sally Kandil
March 10, 2022

On March 5, Adjunct Faculty Sally Kandil took her JRMC 4460 Audio Production students on a sound studio tour to get insights on the recording process and understand the concept of microphones and clean recordings. 

The students spoke with Hossam Mamdouh, a very prominent sound mixer and foley artist. They watched some of the on-going projects and got an idea of how sound mixing works in post-production and understanding the importance of sound design.

sally

 

Empowering Women

Faculty Member Featured: Sara Seif
March 10, 2022

Adjunct Faculty Sarah Seif appeared on Channel One on International Women's Day, talking about the role of the Egyptian State in empowering women over the last two days.

Sara

 

Appointment

March 10, 2022

Seif is a Digital Communications Consultant at Moharram & Partners (M&P), a Public Affairs and Strategic Communications firm with a clientele portfolio including Google, Mastercard, and Amazon, spanning across 10+ sectors with operations throughout the region.

Sara

 

Guest Speaker Talks to Students

Faculty Member Featured: Marwa Azab
March 3, 2022

Adjunct Faculty Marwa Azab hosted Mr. Fady Ramzy, an independent consultant and trainer for online communication and social media with more than 25 years of international experience in her Online Communication and Global Media Systems classes.

Ramzy is an international speaker and media figure where he spoke at several conferences between Cairo, Rome, Dubai, Sharjah, Riyadh, Manama, Tunis, Kuwait, Nairobi and others, and also has regular media appearances in BBC, SkyNews Arabia, DW Arabic, MBC Masr, Alsharq TV, AlArabiya TV, Monte Carlo Radio and many others.

Ramzy is also a professional trainer & consultant, working with several international entities like Google, Facebook, Thomson Reuters Foundation, Internews, ILO, UNFPA, USAID, Siemens, Goethe institute, and many more..

You can watch the talk here(Passcode: XO3.K?CY)

 

Journalistic Practices on Twitter

Faculty Member Featured: Shahira Fahmy
March 3, 2022

Shahira Fahmy published in the Online Media and Global Communication journal with former MA students Basma Mostafa Taha and Hasan Karademir work entitled “Journalistic practices on Twitter: A comparative visual study on the personalization of conflict reporting on social media”, The work previously won a top award at AEJMC and is translated to both Arabic and Chinese. 

Using a mixed-method approach, the comparative study unpacks the way journalists personalized the controversial Yemen Civil War by examining the patterns of visual framing on Twitter. It captured the fluctuating role of journalists on Twitter. Journalists occasionally fluctuated in their visual roles between being neutral observers and moral agents. These fluctuations were likely influenced by an array of factors, including the journalist’s home country or foreign identity and the country affiliation of news organizations they were working for. 

This is the first study that demonstrates journalists from different backgrounds have remained somehow obliged to carry on with their journalistic roles on Twitter. It also sheds light on different levels of influences on personalized war coverage on social media and extends the hierarchy of influence model in the context of personalized reporting on Twitter. It thus adds to the growing body of knowledge on how this model plays out in an online-first era, especially in non-western contexts.

 

JRMC ‘Historic’ BEA Win

Faculty Member Featured: Kim Fox
March 3, 2022

JRMC Professor of Practice Kim Fox's Ehky Ya Masr Podcast won TWO Best of Festival awards in the 2022 Broadcast Education Association (BEA) Festival of Media Arts awards that were announced on Monday and Tuesday. Fox is the executive producer of the Ehky Ya Masr Podcast, which began in 2017 and roughly translates to: Tell Your Story Egypt. It's a narrative nonfiction bilingual podcast about life in Egypt.

Fox's two award-winning submissions, Ehky Ya Masr's How Egypt's Water Crisis Impacts Food Production and Ehky Ya Masr's The Syrian Shawarma Takeover (with producer Calvin Harrison (CASA '21), won Best of Competition in their respective categories, which made them eligible for the Best of Festival award.

The BEA Best of Festival is the top award given in each of the creative competitions. For example, there are five awards categories in the Faculty Audio Competition and the Best of Festival award is the BEST out of all five of those categories.

Additionally, Fox's third audio piece, Ehky Ya Masr's Come Drink Tea, the Egyptian Way produced by JRMC alumnae Sarah Hassan and Reem Elmaghraby, received an award of excellence in the Faculty Audio Competition - Longform Production category.

According to BEA's executive director Heather Birks, "This is the first time ever that one person has one two Best of Festival awards in the same year". Each award includes a cash award of $1000. Winners will be recognized at BEA's annual convention in Las Vegas in April.

 

Best of Festival in the Faculty Audio Competition AND

Best of Competition in the International Faculty Audio Competition

Ehky Ya Masr's How Egypt's Water Crisis Impacts Food Production 

Kim Fox; The American University in Cairo

kim

 

Best of Festival in the Faculty News Competition AND

Best of Competition in the Faculty News Competition

Ehky Ya Masr's The Syrian Shawarma Takeover

Kim Fox & Calvin Harrison; The American University in Cairo

kim

 

Find the full list of 2022 award winners on the BEA website.

 

Guest Speaker talks to JRMC 4482 Class

Faculty Member Featured: Dina Mahmoud
March 3, 2022

Adjunct faculty Dina Mahmoud invited the digital transformation consultant Mohamed Kholeif, Vice President of the Committee of Digital Transformation and Digital Culture at the Supreme Council of Culture, as a guest speaker in her JRMC 4482 media convergence capstone class. Kholeif lectured the CMA seniors on the impact of digital transformation on the media disruption. He discussed some important issues like the impact of technology on the media content and the media business models (with a highlight on Netflix business model). Additionally, he clarified some important concepts, like the difference between digitization, digitalization, and digital transformation.

dina

 

Active Citizenship Club

Faculty Member Featured: Ahmed Taher
March 3, 2022

Ahmed Taher launched in Moataz ElAlfy Hall the Active Citizenship Club (ACC) on February 27. The event was sponsored by the  Ministry of Finance and The Graduate Student Association. Speakers included Ahmed Kochouk, Vice Minister of Finance and Khaled Habib, established author and HR Consultant.

A coverage of the event on The Presidency of the Egyptian Council of Ministers facebook page.

You can watch the event on this link.

Ahmed Taher

 

Media and the Power of Dynamics Global Media Systems

Faculty Member Featured: Marwa Azab
February 24, 2022

Adjunct Faculty Marwa Azab hosted author and journalist Sherif Rizk who talked to students in her JRMC 2250 Global Media Systems about his journey as a journalist and how to develop writing abilities. He also shared a presentation on "Media and Power of Dynamics".

He wrote his first book “From the beginning, it was freedom” “in Arabic” published in 2014, and another book “Network Theory and Power Paradigm” published in 2016. He has a master’s degree in International Relations from the University of Bedfordshire, United Kingdom, and has worked as a journalist at Al Masry Alyoum, Egypt Independent, and Daily News Egypt.  

To watch the presentation, click here(Passcode: R7=+H6Vv)

 

Rocío Zamora-Medina from Spain's University of Murcia Speaks to Students mass communication students

Faculty Member Featured: Shahira Fahmy
February 24, 2022

Rocío Zamora-Medina from the University of Murcia (UM) lectured in Shahira Fahmy’s classes as part of the Erasmus+ International Credit Mobility (ICM) Program between AUC and the UM. Zamora discussed persuasion on TikTok and presented case studies from European political leaders to undergraduate students enrolled in the Public Opinion, Persuasion, and Propaganda class. 

She also lectured on research opportunities for graduate students enrolled in the Current Issues in Mass Communication course. Additionally, Zamora met with AUC candidates for future international mobility to Spain.

rocio

 

Mohamad Fouda Receives Award for Best Visual Effects

Faculty Member Featured: Mohamad Fouda
February 24, 2022

Adjunct Faculty Mohamad Fouda received an award for Best Visual Effects at the Cairo Film Society Festival for the year 2021 for the film "The Man and the Mongoose” AKA "El Ens Wel Nems”. Fouda teaches Digital Special Effects in the Art school, Film Department and Visual Communication at JRMC. 

You can find more about the event on AhramOnline and Cairo Film Society.

 

Kim Fox is BEA Faculty Audio Finalist for the Fifth Consecutive Year

Faculty Member Featured: Kim Fox
February 24, 2022

Kim Fox, a professor of practice in JRMC, has been recognized by the Broadcast Education Association (BEA) Festival of Media Arts for the fifth consecutive year for work on her award-winning podcast, The Ehky Ya Masr (Tell Your Story Egypt) Podcast. Fox, the executive producer of the podcast, and her Ehky Ya Masr team have been shortlisted as finalists in three categories.

Faculty Audio Competition - Longform Production

Ehky Ya Masr's Come Drink Tea, the Egyptian Way

Kim Fox, Sarah Hassan and Reem Elmaghraby; The American University in Cairo

International Faculty Audio Competition

Ehky Ya Masr's How Egypt's Water Crisis Impacts Food Production 

Kim Fox; The American University in Cairo

Faculty News Competition

Ehky Ya Masr's The Syrian Shawarma Takeover

Kim Fox and Calvin Harrison; The American University in Cairo

List of all BEA Festival of Media Arts faculty finalists.

Festival winners will be announced on Monday, February 28 and Tuesday, March 1.

For more details, see the BEA Festival of Media Arts website.

 

Mass Communication in the Modern Arab World

Faculty Member Featured: Naila Hamdy
February 24, 2022

Associate Dean Naila Hamdy has published an edited volume in collaboration with Philip Auter University of Lafayette, Louisiana. Mass Communication in the Modern Arab World: Ongoing Agents of Change following the Arab Spring introduces, explains, and explores how unceasing growth of media and communication technologies has acted as an ongoing agent of change in the modern Arab world.

Each contributed chapter provides evidence of mass communication’s potential to transform society, culture, politics, economies and development in a region where expectations of media and communication are higher than those of the Western world. The editors attracted contributions from media scholars with expertise in Arab media and journalism to highlight challenges and opportunities in the region’s communication world.

 

TikTok Safety Advisory Council

February 24, 2022

Building on its efforts to strengthen their safeguards to promote safety, security, and the well-being of their community, TikTok appointed six inaugural members including Associate Dean Naila Hamdy to its newly launched safety advisory council – the first of its kind in the region – to further support content moderation policies and guide safety best practices. 

Hamdy will advise on policies related to internet safety and will also join the discourse on maximizing opportunities to advance the catalytic potential that TikTok as a platform has to promote and support creativity and thirst for knowledge.”

 

Ahmed Taher at Sustainable Development Week

Faculty Member Featured: Ahmed Taher
February 24, 2022

Ahmed Taher delivered a talk about Development Communication Campaigns in the Arab League Sustainable Development Week held in Ritz Carlton. He also was part of the Panel on the role of Media in public awareness about the 17 sustainable goals.

taher

 

The Impact of Social Media: Advantages and Disadvantages

Faculty Member Featured: Yassmin El-Sayed
February 17, 2022

Adjunct Faculty Yassmin El-Sayed was hosted on the “Tahya Masr” radio show of “Al Bernameg Al Aam” public radio station on February 1. She spoke about the advantages and disadvantages of social media and its impact on youth and children in society.

 

Senegal Clinches AfCoN Trophy

Faculty Member Featured: Alaa Abdel-Ghani
February 10, 2022

Adjunct Professor, Alaa Abdel-Ghani writes on Senegal's first-ever win of the Africa Cup of Nations after Egypt could not clear the final hurdle in what was an otherwise remarkable journey.

 

Branding New Cairo

Faculty Member Featured: Ahmed Taher
February 10, 2022

Ahmed Taher was approached by Rania ElTahan (in her capacity as a member representing AUC in the Board of Trustees of New Cairo) regarding contributions by the university for a project to brand New Cairo. This includes multiple ideas namely Logo, Urban nodes landscape design, Signage, Community applications and so on.

As per her communication, there is a budget to kick start a pilot project (especially the part of Logo design, and Urban nodes). 

Taher joins an interdisciplinary group of professors at AUC bringing needed expertise to guide the designs that will be produced by a group of students from their respective departments:

Arts and Graphic Design: Haytham Nawar, Bahia Shehab and Nagla Ismail
Marketing, Business and Policy: Ahmed Taher
Architecture, Landscape and Community Design: Amr Abdel Kawi, Magda Mostafa, Momen ElHusseiny and Basil Kamel

 

Latest Article

Faculty Member Featured: Alaa Abdel-Ghani
February 3, 2022

Adjunct Professor, Alaa Abdel-Ghani writes in Al-Ahram Online on Egypt's chances of reaching the final of the Africa Cup of Nations.

 

JRMC's Kim Fox's Ehky Ya Masr Podcast Listed in the "New and Noteworthy" Section of Apple Podcasts

Faculty Member Featured: Kim Fox
February 3, 2022

Journalism and Mass Communication Professor Kim Fox is the executive producer of the Ehky Ya Masr إحكي يا مصر (Tell Your Story Egypt), an award-winning narrative podcast about life in Egypt. The podcast team just completed the recent "Food Series" in December and is currently featured in the "New and Noteworthy" section of Apple Podcasts.

 

How to Be Influential on Social Media: Guide

Faculty Member Featured: Sara Seif
February 3, 2022

JRMC Adjunct Instructor Sara Seif recently published her book "How to Be Influential on Social media: Guide". The First Print has been sold out in the first week of the release and the second print is in stores now. The book has already been covered on Youm7, Dostor, Madrasetna channel, and Beit Sherif Mega FM.
Anyone interested in receiving a copy can send an emailto Sara Seif directly.

sarah

 

Professor Shahira S. Fahmy Presents at the Basel Peace Forum 2022 in Switzerland

Faculty Member Featured: Shahira Fahmy
January 26, 2022

Shahira Fahmy was the expert speaker on the role of the media in conflict and peace at a two-day hybrid conference held January 20 - 21 in Basel, Switzerland. The conference brought together 300 handpicked experts and decision-makers from politics, business, civil society, arts, and academia. Participants from over 30 countries joined virtually. The hybrid event created excellent networking opportunities, integrated creative workshop methods, and fostered inspiring conversations with brilliant minds.

fahmy

 

Professor Shahira S. Fahmy to Continue Service as a Journalism and Mass Communication Quarterly Editorial Board Member

January 26, 2022

In January 2022, Shahira Fahmy was invited by the current editor Daniela Dimitrova from Iowa State University to continue her service as an editorial board member for Journalism and Mass Communication Quarterly (JMCQ), flagship of The Association for Education in Journalism and Mass Communication (AEJMC). Fahmy has served on the board of this Q1 peer-reviewed journal for several years. Established in 1924, it is the oldest refereed scholarly journal in mass communication and provides leadership in scholarship for the field.

Currently, Fahmy holds an AEJMC association-wide leadership position and at this time is a member of the AEJMC Publications Committee.

 

AUSACE 2022 Call for Papers

JRMC Department
January 26, 2022

There is a great opportunity from AUSACE 2022 cfp for our full-time and adjunct faculty as well as grad students; collaborations are welcome.

 

Latest Article in Ahram Online

Faculty Member Featured: Alaa Abdel-Ghani
January 5, 2022

Alaa Abdel-Ghani reviews who were the biggest winners in the just concluded FIFA Arab Cup. Read the story at Ahram Online.

 

The Future of Media in Africa

Faculty Member Featured: Yasmeen Ebada
January 5, 2022

On December 8, adjunct instructor Yasmeen Ebada participated in the African Women in Media (AWiM21) Conference. The 2021 theme was: "Building Resilience: The Future of Media in Africa". Ebada was the moderator of the "Podcasting and Women in African" panel. Professor Kim Fox was one of the panelists as well.

ebada

 

Ethics and Science Journalism

Faculty Member Featured: Heba Elshahed, Tara Alkadi
January 5, 2022

For the past month, adjunct faculty Heba Elshahed and Tara Alkadi moderated a Mini Professional Diploma featuring lectures on Ethical conduct of Science Journalism and coverage of medical-related stories and issues.

The lectures included topics such as dodging fake news on Covid-19, conducting stories with ethical guidelines, the basics of science journalism and scientific writing, the difference between science articles and journalism news stories, data journalism and visual storytelling.

 

Thesis Defense

Faculty Member Featured: Ahmed Taher
January 5, 2022

Ahmed Taher (supervisor), Rasha Allam and Heba Elshahed were committee members for Nahla El Gendy’s successful defense of her master's thesis on communication fatigue among Egyptian school teachers, December 21.

nahla

 

Online Security

Faculty Member Featured: Kathy Kamphoefner
January 5, 2022

On December 8, Wessam Maher, AUC's Chief Information Security and Risk Officer, presented vital information about how to stay secure online to students in Kathy Kamphoefner’s JRMC 2270 Online Communication class.

 

IMC Capstone Presentations

Faculty Member Featured: Sherin Moody
January 5, 2022

Adjunct faculty Sherin Moody invited Wunderman Thompson (WT) as the panel for the JRMC 4425 Integrated Marketing Communication (IMC) Capstone final presentations that were held on Wednesday, December the 8th, and Sunday, December 12.

After a full semester of research and production, eight groups presented their creative strategies and final campaigns. The projects were start-ups for a drive-thru mart called “Drively,” “The Egyptian Wax Museum,” a multicultural restaurant called “Jimi’s Kitchen,” a pet app called “4 Paws,” a food truck called “Patina,” a theme park for disabled children called “Joyville,” wooden bags called “Trae,” and sustainable sportswear called “GAIA.” At the end, each group received an award for their respective projects. The winning groups, “The Egyptian Wax Museum” and “Trae” received the Wunderman Thompson Award of Excellence which is a prestigious award and an opportunity to have internships at WT.

Sherin

 

Appointment

Faculty Member Featured: Sara Seif
January 5, 2022

Adjunct faculty Sara Seif was recently appointed as a Communications Consultant under the Ministry of Higher Education and Scientific Research, specifically to the "Innovators Support Fund" aiming at nurturing Researchers, Innovators and Entrepreneurs.