Announcements
Abdulla's Classes Attend a Live Television Interview and a Concert
Faculty Member Featured: Rasha Abdulla
November 30, 2023
Rasha Abdulla took her classes on an exciting field trip to a SoldOut program interview and concert at Arkan Teatro. The field trip was based on a kind invitation from show producer and SoldOut CEO Yara Hassan, who is a former BA and MA student of Abdulla. The students got to meet Hassan and talk show star presenter Mahmoud Saad before the show, and they got prime seats to an interview with movie star Ahmed Helmy and a concert by the West el Balad band. The students reported that it was an exciting and enjoyable experience for them, where they learned a lot about entertainment production.
Abou Oaf Delivers Train-the-Trainer Workshop for CCCPA Women, Peace, Security Program
Faculty Member Featured: Mervat Abou Oaf
November 30, 2023
As a peace educator trainer and Peace Ambassador for Arts and Culture, Mervat Abou Oaf delivered a workshop at the Cairo International Center for Conflict Resolution, Peacekeeping, and Peacebuilding (CCCPA) for the Women, Peace and Security (WPS) Program on Wednesday, November 15 at the Ministry of Foreign Affairs headquarters. Within the two-day training trainers program, Abou Oaf discussed impactful delivery and effective communication on preventing sexual exploitation and abuse to participants from the Ministry of Foreign Affairs, the Ministry of Defense, and the Ministry of Interior. The workshop contributed to building their capacities to advance the ongoing peacekeeping reforms and efforts. At a time when peacekeeping is facing an increasing number of threats, and in the lead-up to the 2023 Ghana United Nations (UN) Peacekeeping Ministerial, Abou Oaf’s workshop serves as a concrete implementation of Egypt’s pledges put forward during the 2021 Seoul UN Peacekeeping.
Cilantro and Momentum Collaborate with Alkadi's students
Faculty Member Featured: Tara Alkadi
November 30, 2023
The Creative Strategy and Advertising Copywriting students presented Cilantro advertising campaigns to Lina Fateen, Managing Director and Alaa Hashim, Cilantro Founder and Executive Partner, accompanied by his marketing team members. After each group received professional feedback, four winning groups were chosen by the assessing team and given internship opportunities.
JRMC 4441 hosts Karim Hashkobly
Faculty Member Featured: Mohamed Badawy
November 30, 2023
Adjunct faculty member Mohammad Badawi hosted leading creative director Karim Kamel, better known as Hahkobly, in his Camera and Editing Workshop (JRMC 4441) on November 20. The talk revolved around the passion for developing concepts that bring stories to life in the realm of film and commercials. Hashkobly, is a storyteller known for seamlessly blending art and strategy. During the two-hour session, he discussed his journey, and offered guidance on navigating the industry, gaining knowledge, and acquiring essential experience and skills. Hashkobly promised students potential opportunities to join his work team and gain valuable experience.
Camera and Editing Class Field Trip
Students of the Camera and Editing Workshop (JRMC 4441) class of adjunct faculty member Mohammad Badawi went on a field trip to Al Hussein District on November 26. The visit was documented using mobile cameras, with the goal of transforming the footage into a short film. JRMC alumni Mohamed Swellam, who was a teaching assistant in various photography courses taught by the late Professor Emeritus Shems Friedlander and a copper manufacturing business owner in the area, joined the field trip. Follow the course’s Instagram account, to explore the students’ work.
Dinana Hosts Roundtable Discussion with Health Experts
Faculty Member Featured: Hesham Dinana
November 30, 2023
As the principal investigator for the Partnership for Health System Sustainability and Resilience (PHSSR) project in Egypt, Hisham Dinana managed a roundtable discussion with top experts from Egypt’s healthcare industry. The project is globally led by the London School of Economics and includes 22 countries, covering seven critical domains related to sustainability and resilience. The participants of the roundtable discussion covered many stakeholders, including government officials, healthcare practitioners, medical companies and academicians. The discussion provided valuable insights, promising to enhance the quality of the project’s final report.
JRMC 3320 Hosts Brian Calfano and Uma Pandey
Faculty Member Featured: Rasha El-Ibiary
November 30, 2023
Brian Calfano, the head of the Journalism Department at the University of Cincinnati in the US gave an online lecture to adjunct faculty member Rasha El-Ibiary’s Mass Communication Research class (JRMC 3320) on November 22. He lectured students about conducting surveys in mass communication research and advised students on their group projects. El-Ibiary also hosted Uma Pandey from the Calcutta University in India to speak about the essentials of hypothesis testing in communication research.
El-Shahed Hosts Creative Industry Summit Founding Partner
Faculty Member Featured: Heba El-Shahed
November 30, 2023
Adjunct faculty member Heba ElShahed invited Mai Salama, the managing partner of Worx and the founding partner of the Creative Industry Summit, to her class on November 29. Salama discussed the notion of creative economy and how it is the leading sustainable factor in today's era. She discussed individual elements of success with students and provided examples and case studies of her own work and others relating to the creative economy.
Fahmy Delivers Lecture on Strategies for Getting Published in Top Academic Journals
Faculty Member Featured: Shahira Fahmy
November 30, 2023
The digital media research group at the University of Sharjah invited Shahira S. Fahmy to deliver a lecture titled "Cracking the Code: Strategies for Getting Published in Top Academic Journals" on November 16. Fahmy shared valuable insights and tips on how to navigate the publishing process and increase the chances of getting published in prestigious academic journals. The lecture was well-attended and received positive feedback from the audience. Fahmy also attended the Global Media Congress in Abu Dhabi on November 15, further enriching her visit to the UAE.
Fox Speaks at Al Azhar University as a part of a US Embassy Program
Faculty Member Featured: Kim Fox
November 30, 2023
Professor Kim Fox spoke at Al Azhar University's English Language Resource Center (ELRC) Speaker Series on November 21. The series is a collaboration between AUC's School of Continuing Education and the US Embassy to teach Al Azhar faculty English. Fox presented her co-authored academic research titled "Reflections on Evaluating Soundscapes and Gathering Sounds in Cairo: The Case of the #AUCdiaries Project." The research was in collaboration with JRMC alumna Reem Elmaghraby and was published in the journal ESC: English Studies in Canada in the special issue titled “New Sonic Approaches in Literary Studies” published in May 2023. Fox also showcased her students' soundscapes including some #AUCdiaries.
Fox Travels to DC to Preside over the Fall BEA Board Meeting
Professor Kim Fox recently traveled to Washington, DC as president of the Broadcast Education Association (BEA) Board of Directors. Fox presided over the three-day meetings that took place at the National Association of Broadcasters (NAB) headquarters. In addition to discussing the 2024 convention in Las Vegas and the organization's strategic plan, the board elected their new executive committee.
Pictured (left to right): Chris Merritt, vice president for industry relations; Glenda Balas, vice president for academic relations; Kim Fox, president; and Thom Baggerman, secretary-treasurer-elect. Not pictured: Jennifer Meadows, secretary-treasurer.
AUC hosts the Fifth Edition of the Cairo Media Conference 5
Faculty Member Featured: Naila Hamdy
November 30, 2023
The Department of Journalism and Mass Communication in collaboration with Oslo Metropolitan University, Norway hosted the fifth edition of the Cairo Media Conference on November 20.The theme for this year’s conference was “Artificial Intelligence: the New Frontier for Journalism and Media.” Participants consisted mainly of Egyptian journalists from the top newspapers, broadcasters and media educators and students. The conference was followed by two workshops on techniques to access global information in a legal manner.
Hamdy Attends the 25th Anniversary of the Media Diversity Institute (MDI)
Naila Hamdy attended the 25th anniversary of the Media Diversity Institute (MDI) on November 17. MDI works internationally to encourage accurate and nuanced reporting grounded in the principles of freedom of expression and values of diversity and inclusion. The executive director of the UK-based institute Milica Pesic thanked Hamdy for opening the doors to academia in Egypt and for the many years of support and contribution of a chapter to the book published on this occasion.
Guest Speaker for JRMC 3339
Heba Galal, the presenter of the 90 Minutes program on Mehwar TV, was a guest speaker in adjunct faculty member Hagar Hassan’s Studio Production class (JRMC 339). Galal discussed presenting skills and gave students tips on how they can prepare well to present TV shows and run interviews.
Faculty Member Featured: Hagar Hassan
November 30, 2023
JRMC 4441 Field Trip
Students of the Camera and Editing Workshop course (JRMC 4441) taught by adjunct faculty member Sally Kandil went on a field trip to Jameel House of Traditional Arts in Fustat where students got the chance to explore the gypsum, wood and ceramics workshops. Students spent the day filming short documentaries about the school and interviewed some of the trainees and trainers.
Faculty Member Featured: Sally Kandil
November 30, 2023
Taher Holds Field Trip to Eye Advertising Agency
Ahmed Taher took his Agency Operations class for a field visit to EYE Advertising Agency. EYE is a regional full-fledged agency focused on the pharmaceutical and healthcare industries. The students learned the idiosyncrasies of the pharma industry and saw examples of integrated marketing communication campaigns in that industry. Students also talked to the heads of the different departments in EYE.
Faculty Member Featured: Ahmed Taher
November 30, 2023
Abou Oaf contributes to British Council’s CICP Forum
Faculty Member Featured: Mervat Abou Oaf
November 16, 2023
In her capacity as a member of the Supreme Committee for Cultural Observatory Studies at the Ministry of Culture and the Chamber of Cinema Industry Federation Consultant, professor Mervat Abou Oaf participated in the Global Creative Initiatives and Cultural Policies Forum organized by the British Council and held at the Grand Museum on November 2. Abou Oaf discussed the legislative strategies and copyright law addressing the recent evolution in streaming platforms, production and distribution in the creative sectors and the intellectual property aspect. She also highlighted the challenges informal independent industries face in protecting their intellectual property and alternative sponsoring sources. Abou Oaf also discussed the significant role of education initiatives and elaborated on the challenges and prospects presented by digital access in the region.
The General Council of the Supreme Council for Culture at the Ministry of Culture, Hisham Azmy, was the keynote speaker. He spoke about promoting Egypt’s unique position with its exquisite arts heritage and creative culture pursuing new models and new generations of creative figures and entrepreneurship to take advantage of our country’s abundant potentials and combating its prevailing challenges.
Introduction to Advertising and IMC Capstone students attend a talk by Amr Nada
Faculty Member Featured: Youssra Bakr and Radwa ElGabry
November 16, 2023
Students of the Introduction to Advertising course, taught by adjunct faculty member Radwa ElGabry and the Integrated Marketing Communications Capstone course, taught by Assistant Professor Yousra Bakr, attended a session with Amr Nada, CEO of Leap Communications, on November 13. Nada delivered an engaging and insightful session on below-the-line (BTL) advertising to an eager audience of students. The event provided an opportunity for students to gain valuable knowledge and insights from one of the industry's most accomplished professionals. The session discussed the differences between above-the-line advertising (ATL) and BTL advertising and showcased the steps of arranging public relations events, roadshows, activations, point of sales displays, among others, for Egyptian and international brands like General Electric, Emporio Armani, DHL, L’Oreal, Ariika, ElAraby, Vitrac, and Oxi.
JRMC 3355 students pitch to Tarek Nour Communications
Faculty Member Featured: Tara AlKadi
November 16, 2023
On November 6, the students of the Creative Strategy course (JRMC 3355) had the opportunity to experience the real work of advertising agencies by presenting campaigns they made for a real client to guests from Tarek Nour Communications (TNC). AUC alumnus Lara Degheidy and accounts director Nouran Taher gave the students feedback on their work and selected three winning groups out of nine total groups; the winning groups were offered internship opportunities at TNC.
El-Sayed hosts guest for JRMC 4415
Faculty Member Featured: Yassmin El-Sayed
November 16, 2023
Adjunct faculty member Yassmin El-Sayed hosted Heba Selim, management and communication consultant and trainer in her class Public Relations Theory and Techniques class (JRMC 4415) to talk about crisis management. Selim discussed with the students the pre-crisis stage and the seven golden steps before the crisis.
El-Sayed speaks at Cairo Digital Skills Camp 2023
Adjunct faculty member Yassmin El-Sayed spoke at Cairo Digital Skills Camp 2023, which was held by The American Center Cairo (ACC) on October 16, to discuss the difference between hate speech, free speech and the role individuals should play to combat harmful speech.
Kim Fox's publishes research article in Journalism Journal, a Q1 publication
Faculty Member Featured: Kim Fox
November 16, 2023
Professor of Practice Kim Fox and her co-author Yasmeen Ebada's research was recently published in the Journalism journal, a Q1 journal. The article,Public pedagogy, autotheory and Egyptian female podcasters already has over 80 downloads.
Kim Fox Participated in the Reading and Writing and AI Panel Discussion for AUC's Core Seminar
For the second consecutive semester, Professor of Practice Kim Fox was invited to participate in the Reading and Writing and AI Panel Discussion for AUC's Core Seminar. The seminar was organized by Richard Hoath, Senior Instructor II from the Department of Rhetoric and Composition. It took place on Sunday, November 5, in the Shafik Gabr Lecture Hall.
Pictured (left to right): Richard Hoath, Gretchen Mccllough, Department of Rhetoric and Composition; Dina Rateb, Department of Management; Robert Switzer, Department of Philosophy and Kim Fox, Department of Journalism and Mass Communication.
JRMC4441 hosts Mostafa ElSoly as a Guest Speaker
Faculty Member Featured: Sally Kandil
November 16, 2023
Adjunct faculty member Sally Kandil hosted Mostafa ElSoly, an Egyptian film director and producer, as a guest speaker in our camera and editing class last week. He had a fruitful discussion with the students on the process of producing public service announcements (PSA) and advertisements. ElSoly walked them through the different stages of making a coherent PSA starting from the creative brainstorming session through storyboarding up until the post-production phase.
JRMC 3390 students visit Al-Masry Al-Youm
Faculty Member Featured: Miral Sabry
November 16, 2023
Students of the Media Economics course (JRMC 3390) visited Al-Masry Al-Youm where they learned about creating, distributing, and promoting media content. They learned about researching and developing stories, writing scripts, filming, and editing the content. The editors also talked to them about posting content on websites, broadcasting it on Al-Masry Al-Youm video platform, and distributing it through other outlets, such as newspapers, magazines, and streaming services. They also learned about advertising, media purchasing and negotiations as well as making marketing strategies, such as social media campaigns.
Abdel-Ghani Publishes Column in Ahram
Faculty Member Featured: Alaa Abdel-Ghani
November 9, 2023
Adjunct professor Alaa Abdel-Ghani wrote an article for Al-Ahram Weekly about a probable World Cup in Saudi Arabia in 2034. This would be the second time in just 12 years that the football extravaganza is played in an Arab Gulf country.
Abou Oaf Serves as Jury Member in Empowering Youth through Media Literacy Debates
Faculty Member Featured: Mervat Abou Oaf
November 9, 2023
In conjunction with UNESCO’s Global Media and Information Literacy (MIL) week activities, Mervat Abou Oaf was invited to join a panel of jurors to evaluate three debates bridging voices about regulating electronic media platforms and the impact of social media algorithms on user behavior and content consumption. The media literacy concerns included online harassment and hate speech, balancing freedom of expression, ensuring a safer digital space, ruling media content, and balancing the right to information to counter misinformation. The debates’ propositions and opposition arguments were prepared and delivered by the College of Language and Communication students at the Arab Academy for Sciences and Technology and Maritime Transport on October 30. Media Literacy Week is an opportunity to identify safe practices and effective means of getting digital information identified and shared with users not only as a pedagogical aspect but rather as a democratic proposition fundamental to communities’ social solidity.
AlKadi holds briefing sessions With MOMENTUM EGYPT
Faculty Member Featured: Tara AlKadi
November 9, 2023
Adjunct faculty member Tara AlKadi hosted the Momentum Egypt team on November 2 for the Creative Strategy and Advertising Copywriting class (JRMC3355). Managing Director Lina Fateen briefed the students on a real client brief.
AlShahed hosts WatchIT digital team
Faculty Member Featured: Heba AlShahed
November 9, 2023
Adjunct faculty member Heba Elshahed invited the WatchIT digital team to the Media Management class on November 1. The team included Yassin Badawi, content producer, Ahmed Fadel, content coordinator, and Ayah Ossama, the head of digital. The session covered information on the structure of the platform, the content production, and the digital arm of WatchIT. Speakers presented a day in the operation of media production, some obstacles they face as a digital streaming platform, and finally had some discussion on the strengths and weaknesses points of WatchIt.
Amin Speaker at the League of Arab States
Faculty Member Featured: Hussein Amin
November 9, 2023
Professor and Director of the Kamal Adham Center for Television and Digital Journalism Hussein Amin was invited to speak at the League of Arab States’ special roundtable discussion for Arab Media Leaders, which was held under the title Arab media in Facing False Narratives on the Aggression Against Gaza on October 26. The discussion also included key media figures, professionals and academics, including Ambassador Saeed Abo Ali, Assistant Secretary-General and Head of the Palestine and occupied Arab land sector. Editors-in-chief of various newspapers and news agencies were also present, including MENA's new agency Ali Hassan Mohamed, Shorouk newspaper’s Emad Eldin Hussein, and Al-Akhbar newspaper’s Khaled Miri. TV presenters Mona El Shazly and Sherif Amer also participated, along with Head of Egyptian Journalist Syndicate Khaled ElBalshi and various others.
Amin Participates in AUSACE in Kuwait
Sunday, October 20 – Hussein Amin, Professor and Director of the Kamal Adham Center for Television and Digital Journalism, participated in the Arab-US Association for Communication Educators (AUSACE) conference 2023 held in Kuwait University, Kuwait. Hussein's panel discussion was titled The Need to Teach Mass Communication and included Khaled AlQahas, Kuwait University; Mohamed ElNaway, The Doha Institute for Graduate Studies, Qatar; Masoud Assad, Technical Munich University, Kuwait; and Azza Abdel Azim Zayed University, UAE.
Dinana Co-Chairs the ICICM 2023
Faculty Member Featured: Hesham Dinana
November 9, 2023
AUC hosted the 13th edition of the International Conference on Information Communication and Management, ICICM 2023, held at the New Cairo campus on November 7 and 8. It was a collaborative effort between the School of Global Affairs and Public Policy (GAPP), the Department of Journalism and Mass Communication, the school of Sciences and Engineering and technical support from the University of Évora, Portugal. Focusing on AI and The Future of Communications, the conference featured a distinguished lineup of speakers who provided valuable insights into the application of Artificial Intelligence across various domains.
Notable presentations included discussions on urban mobility, architectural archives, and human resources management. The event included creative papers from participants talking about AI from different perspectives. The event also included a panel discussion on Smart Systems for Human Welfare with industry experts. With participation from esteemed figures and collaboration between academic institutions, ICICM 2023 offered attendees a comprehensive exploration of AI's evolving landscape.
El-Ibiary Moderates a Session on Communication Arts during #COP28
Faculty Member Featured: Rasha El-Ibiary
November 9, 2023
Adjunct faculty member Rasha El-Ibiary moderated a training session for journalists in the MENA region on Communication Arts for Participants in #COP28, as a part of the online forum organized by Science Journalists in MENA. The session, attended by 35 journalists from different Arab countries, was hosted by Ahmed Radwan from Sharjah University and was organized by Nouha Belaid, a media and communication expert from Tunisia.
El-Richani Delivered a Virtual Lecture as part of the Northwestern University Qatar Arab Media Series
Faculty Member Featured: Sarah El-Richani
November 9, 2023
On Wednesday, 25 October, Assistant Professor Dr. Sarah El-Richani presented her latest research, Speech the business of men? on digital violence targeting women journalists, as part of the Northwestern University in Qatar's Arab Media virtual seminar series. More than 45 academics, researchers and students from Miami to Doha attended the seminar. The talk is part of the #IAS_NUQ Arab Media and Information Studies (AIMS) Virtual Seminar Series funded by the Carnegie Corporation of New York.
“Reporting From Gaza… Two Personal Narratives”
Faculty Member Featured: Khaled Ezzelarab
November 9, 2023
On Tuesday, 31 October, Associate Professor of Practice Khaled Ezzelarab and students in the TVDJ 5237 TV Digital News Gathering and Script Writing class were joined on Zoom by two former Gaza correspondents to talk about their experiences in reporting from Gaza and how it compares to the situation being faced by their colleagues in the current crisis.
Reporters Shuhdi El Kashif, former BBC Arabic Gaza correspondent and currently Brussels-based Al Hurra correspondent, and Mohammed El Mashharawi, former Sky News Arabia Gaza correspondent and currently its correspondent in Istanbul, talked about their experiences in covering the recurring military operations conducted by Israel against Palestinians in the Gaza Strip and the ethical and editorial challenges these operations posed to journalists as they attempt to do their job with integrity in a high-risk environment.
Kim Fox Attends AUSACE 2023 in Kuwait
Faculty Member Featured: Kim Fox
November 9, 2023
JRMC Professor of Practice Kim Fox attended the 27th Arab-US Association for Communication Educators (AUSACE) conference in Kuwait from October 29-31. It was hosted at Kuwait University. Fox was a panelist on The Future of Arab Media and Journalism” panel, and she presented her research-in-progress on Teaching AI for Audio Storytelling. She is also on the AUSACE board of directors.
Pictured (left) are Farah Ismail, a JRMC graduate student and Kim Fox.
Sabry Hosts Guest Speakers for JRMC 3390
Faculty Member Featured: Miral Sabry
November 9, 2023
Adjunct faculty member Miral Sabry hosted guest speakers Ahmed Gebreel and Mohamed Abdelrahman for her Media Economics (JRMC 3390) class. Gebreel is the digital content manager at AlYAUM Holding Group and gave the class a speech on October 23. Abdelrahman is the editor-in-chief of e3lam.com and gave the class a lecture on October 12.
Sabry Publishes Three New Articles in Eurasia Review
Adjunct faculty member Miral Sabry published a new article in Eurasia Review. She published an article titled Israel-Gaza War: Could Escalating Violence Set Israel and Iran on a Collision Course? The second article, titled Libyan High Council Of State Demands Suspension Of Diplomatic Relations With Pro-Israel Nations, explores the recent call by the Libyan High Council of State to suspend diplomatic relations with countries that have pro-Israel stances. The article delves into the motivations behind this demand and the potential implications for Libya's foreign relations.
The last article, titled Why The EU Is Now Considering Strengthening Operation IRINI To Combat Human Trafficking Via Libya, focuses on the European Union's efforts to combat human trafficking through Operation IRINI in the context of Libya. It examines the reasons behind the EU's consideration to strengthen this operation and the potential impact it could have on addressing the grave issue of human trafficking.
Abdel-Ghani asks whether athletes should be dragged into politics in a new oped
Faculty Member Featured: Alaa Abdel-Ghani
October 26, 2023
Adjunct faculty member and deputy editor-in-chief of Al-Ahram Weekly published a new editorial article for Al-Ahram questioning whether it is necessary to drag athletes into politics. The article comes in response to the calls on social media for Egyptian footballer Mohamed Salah to speak up about the crisis in Gaza.
Abou Oaf Contributes Virtually to the Global Education Summit’ at CU, India
Faculty Member Featured: Mervat Abou Oaf
October 26, 2023
The International Affairs Department of Chandigarh University, Punjab, India, invited Mervat Abou Oaf as an International Faculty Chancellor to CU from Egypt to participate virtually in the Inaugural Session of the Global Education Summit (GES 2023).
The summit, held on October 9, held the theme of “Creating Professional Leaders for One Earth, One Family, One Future.” This year’s edition sought to substantiate Internationalization for Universal Advancement. As a content reviewer for the media graduate and undergraduate programs and training of trainers International Faculty Development member in the Media Department at CU, Abou Oaf is invited to discuss the CU academic discourse regarding global collaborations in higher education pursuing shared sustainable development goals. Abou Oaf has contributed to previous CU-GES conferences, forums, and faculty development program editions since 2021, discussing proposed consequential academic and professional exchanges amongst educators in the communication and arts sectors. She has been consistently saluted for enhancing the enriching dialogues during previous editions of GES.
El-Ibiary serves as an External Evaluator for DWA’s IMS program
Faculty Member Featured: Rasha El-Ibiary
October 26, 2023
Adjunct Associate Professor, Rasha El-Ibiary, served as the External Evaluator for the International Media Studies (IMS) masters program offered by Deutsche Welle Akademie in Bonn, Germany, from 8-13 October 2023. During her field trip, she interviewed professors, students, alumni and members of the IMS team.
Kim Fox Hosts Discussion w/JRMC and DMJX Student
Faculty Member Featured: Kim Fox
October 26, 2023
On Sunday, October 8, JRMC professor of practice and JRMC-Danish School of Media and Journalism (DMJX) exchange program coordinator Kim Fox hosted a discussion about the program. JRMC MMJ major Salma El Ashmawy talked about the year she spent in Aarhus, Denmark where DMJX's main campus is located. Omar Koenig is currently an exchange student at AUC from DMJX and he shared his experiences as a student and native of Copenhagen. JRMC and DMJX have enjoyed a student-faculty exchange since 2011.
Pictured: (left to right) Salma El Ashmawy, Professor Kim Fox and Omar Koenig.
Al Kadi collaborates with Tarek Nour Communications for JRMC 3355
Faculty Member Featured: Tara AlKadi
October 26, 2023
Adjunct faculty member Tara Al Kadi has collaborated with Tarek Nour Communications for her creative strategy and copywriting classes on October 16. Student teams were asked to create campaigns and participate in a pitch for an actual client’s brief. Chief People and Marketing Officer Shahira Akel, Account Director Nouran Taher and AUC’s alumnus Lara Degheidy, who was once a student of Al Kadi’s herself in that same class, set students up with a comprehensive briefing session before the final campaign presentations and selection of winners scheduled for November 6.
AlMutafy attends Thomson Reuters’ Trust Conference
Faculty Member Featured: Marwa AlMutafy
October 26, 2023
Adjunct Faculty member Marwa R. Al-Mut'afy attended the Thomson Reuters' Trust Conference in London, UK, on October 19. The conference was titled "Trust Conference; Strengthening Free, Fair and Informed Societies." The conference focused on issues such as the importance of photojournalism in documenting events, journalists on the frontline of war zones, journalists in exile, AI implications on information credibility as well as the legal and cyber challenges that journalists face.
Bakr and ElGabry host guest speakers for Introduction to Advertising and IMC Capstone
Faculty Member Featured: Radwa ElGabry
October 26, 2023
On October 22, Youssra Bakr and Radwa ElGabry hosted Karim Hashkobly, creative director and lead motion designer as a guest lecturer for students of Introduction to advertising and IMC Capstone courses. Hashkobly has more than 20 years of experience in the advertising field. He has worked with agencies such as Wunderman Thompson, JWT, BBDO and FP7. He created popular campaigns for renowned brands including Intel, Netflix, YouTube, Coca-cola, McDonald's, PepsiCo and Vodafone.
Karim shared valuable insights about the creative process and how to get the big idea to the Intro to Advertising sections for one hour. He shared case studies of renowned advertisements that he developed ideas for that resonate with the client needs and objectives as well as the insights gathered from the consumer behavior research. He then dug deeper in the topic "How to nail a creative presentation" for another hour with IMC Capstone students where he answered their questions about how to present a winning idea for a client and shared his experience with the clients' expectations and possible concerns when creating an advertisement.
Cosentino hosts a guest speaker for Global Media Systems
Faculty Member Featured: Gabriel Cosentino
October 26, 2023
Dr. Gabriele Cosentino hosted veteran journalist Rohan Venkat to speak to his two sections of Global Media Systems on October 19. Venkat is an Indian journalist and researcher and the co-founder of the Indian online news organization Scroll.In. Venkat talked to the students about the impact of the Internet and social media on Indian politics and society.
Abou Oaf Serves as Moderator at Medfest Egypt – ‘Stigma’
Faculty Member Featured: Mervat Abou Oaf
October 19, 2023
As a consultant and constant advocate of the eminent international short films forum Medfest Egypt, Mervat Abou Oaf participated in this year’s round, carrying the theme of Stigma for their fifth edition. The forum was held at The American University in Cairo’s (AUC) Tahrir Cultural Center (TCC) from September 14 -17, 2023. In addition to contributing to the arrangement of this annual event, headed by managing director and actor Mina El Naggar, Abou Oaf moderated a panel discussion titled “How do I look?” The discussion was held in the distinguished Ewart Hall, where the attendees engaged in a question and answer session with the panelists after screening six short films from Egypt and different countries around the world. All productions address how stigma may negatively affect people’s physical and mental well-being. The panel hosted two experts in the field, Maggie Morgan, an Egyptian filmmaker, festival programmer, and faculty member at AUC, and Dr. Mariem Ismail, clinical psychologist, psychotherapist, and lecturer of psychology at Alexandria University.
Medfest Egypt is the first of its kind in the Middle East and North Africa (MENA) region, screening a selection of high-quality and award-winning films raising questions about the healthcare world in an attractive, creative way. It aims to raise public awareness of the nature of specific health topics, stigmas, and controversial issues in an attempt to spread awareness and perhaps suggest resolutions.
Abou Oaf Organizes a Panel with Chukyo University at Tahrir Culture Center for AWLADNA
Mervat Abou Oaf organized a panel discussion titled Media Usage for the Gifted in collaboration with AUC Tahrir Culture Center (TCC) as part of the activities of AWLADNA Foundation Seventh Edition. As its Media Consultant and a member of the board of trustees, Abou Oaf invited speakers from Chukyo University, one of the leading universities in Japan, to discuss the transformative power of media, exploring the intersection of media, technology, and education and its impact on the lives of the gifted. The event was held at the famed Oriental Hall on September 26, 2023, and was moderated by Hussein Zanaty, where esteemed experts Yoshiro Miyata and Ueshiba Tomohiro from the Department of Media Engineering at Chukyo University shared their experiences on how media can support and enhance the abilities of gifted individuals, amongst the advocates to AWLADNA.
Alshahed Hosts Al-Fanar Media Editor-in-Chief
Faculty Member Featured: Heba Alshahed
October 19, 2023
On Sunday, October 15, the Media Management class of adjunct faculty Heba Alshahed hosted Mohamed Elhawary, the editor-in-chief of Al-Fanar Media, an online platform based in the UK covering higher education in the Arab world. Elhawary also serves as the media value creation executive director for Business Hub Co. Elhawary discussed various business models of print and digital platforms. The session included a discussion on news media values, business models, adaptive strategies and strategic planning.
Fahmy Explores the Link Between IDNs and AI in Complex Visual Journalistic Narratives in Spain
Faculty Member Featured: Shahira Fahmy
October 19, 2023
Shahira S. Fahmy conducted her short-term scientific mission (STSM) project at the University of Murcia in Spain from October 8-16. Her project focused on exploring the relationship between interactive narrative design (IDN) and generative artificial intelligence in complex visual journalistic narratives with a comparative perspective. During the week, Fahmy collaborated with other European researchers to analyze the workflow and determine the optimal integration of IDN works into journalistic practices. The project received funding from COST, the European cooperation in science and technology.
Kandil Participates in D-CAF
Faculty Member Featured: Sally Kandil
October 19, 2023
Adjunct faculty Sally Kandil is participating in the Downtown Contemporary Arts Festival (D-CAF) as their video team manager, a role she has held for the past five years. The festival’s video team members have all been selected from her classes over the last few years. She usually picks one or two hardworking and promising students every semester to help with shooting and editing videos for D-CAF, helping undergraduates and alumni delve into real-life experiences. This year’s edition is held from October 12 until November 6 across different venues in Downtown Cairo.
Abdel-Ghani Writes a Column for Al-Ahram Weekly on the World Cup
Faculty Member Featured: Alaa Abdel-Ghani
October 12, 2023
Adjunct professor and deputy editor-in-chief of Al-Ahram Weekly Alaa Abdel-Ghani wrote a new column titled Wild and Weird on Ahram Online. The article is on how big the World Cup 2026 would be.
Abou Oaf Selected GAPP School’s LPM Ambassador
Faculty Member Featured: Mervat Abou Oaf
October 12, 2023
Mervat Abou Oaf has been selected as AUC’s Life Mentorship Program (LMP) Ambassador as one of the founding team members of the LMP steering committee representing the JRMC Department and the School of GAPP since its creation in 2017. Abou Oaf’s dedicated efforts and continuous contributions have contributed to the success of the LMP’s earlier objectives, which were focused solely on mentoring undergraduate students’ academic and professional needs. Abou Oaf endorses LMP’s mission to foster a new inclusive, sustainable, and engaging mentoring platform and lifelong experiences for the co-curricular programs. As LMP Ambassador, she will resume representing LMP, leading its new vision following the Office of the Dean of Students to explore new strategic partnerships with the School of GAPP and building on the past success of the LMP. The LMP promotes holistic competency learning and development experiences that shape the well-rounded identity of lifelong learners of AUC students, graduates, undergraduates, and alums mentees, enabling them to face the dynamic changes of today’s competitive market.
Abou Oaf Participates in AWLADNA Forum’s Seventh Edition
As a board of trustees member and the media consultant of the AWLADNA Foundation for Arts of the Gifted, Mervat Abou Oaf was the mic controller (MC) and official host of the staged press conference of AWLADNA Forum’s Seventh Edition. The forum will integrate the Afro-China Arts and the Folklore Festival. Abou Oaf contributes to AWLADNA Forums as a juror, a film selection committee member, and an organizer and moderator of panels. The Ministers of Culture and Immigration, delegates from Egyptian ministers, AWLADNA children and their parents, and media networks attended the press conference held on Oct. 2 in Zamalek. AWLADNA is held under the auspices of President Abdel Fattah EL Sisi in collaboration with the Ministry of Culture, the Ministry of Social Solidarity, the Ministry of Youth and Sports, the Ministry of Tourism and Antiquities, the Ministry of Planning and Economic Development, and the Ministry of Immigration and Egyptian Expatriates Affairs, along with the National Council for Women.
Hagar Adss Hosts Guest Speaker for JRMC 3339 Class
Faculty Member Featured: Hagar Adss
October 12, 2023
TV Presenter and member of the Egyptian Parliament Rawan Lasheen served as a guest speaker for adjunct faculty Hagar Adss’s Studio Production (JRMC 3339) class. The session discussed the roles of news editor, how the newsroom works, and giving students a closer look of the industry.
The Photographic Gallery Hosts BUE Students
Faculty Member Featured: JRMC Department
October 12, 2023
On October 8th, The Photographic Gallery received the students of photography of the British University in Egypt in a guided tour of its current exhibition on October 8. The exhibition was titled The Longing of the Stranger Whose Path has been Broken. Following the tour, the students participated in a Q&A session with the award winning Photographer, Rehab ElDalil.
Abou Oaf Chosen as CLT AI Ambassador
Faculty Member Featured: Mervat Abou Oaf
October 4, 2023
Following the participatory approach addressing artificial intelligence (AI) in education at The American University in Cairo (AUC), the Center for Learning and Teaching (CLT) at AUC selected Mervat Abou Oaf to become the CLT AI Ambassador for the GAPP School and the JRMC Department for the academic year 2023/2024. Abou Oaf has been chosen due to her continuous contributions and engagement in CLT’s AI conversations, discussions, and workshops. She has been operational in supporting CLT in understanding GAPP needs while guiding CLT to communicate and relay updates and elaborations to both bodies.
As a CLT AI Ambassador, Abou Oaf is expected to participate in train-the-trainer sessions to keep track of the latest approaches as part of AUC’s adoption of Artificial Intelligence. She will conduct one orientation or Q&A session annually within JRMC and GAPP. She is also committed to participating in two to three meetings per semester to exchange knowledge about the latest in AI. Abou Oaf was also selected to teach in the fall 2023 semester in one of the active learning classrooms on campus, which features new technologies that allow for interactive content on short-throw projectors, advanced whiteboard technology, podiums, and improved classroom acoustics and lighting.
The 57th African Journalists workshop
Faculty Member Featured: Hussein Amin
October 4, 2023
The JRMC department and the Kamal Adham Center for Television and Digital Journalism in GAPP organized the 57th training course for young African Journalists joining the training program of the Union of African Journalists (UAJ) in Egypt. The participants come from Morocco, République du Congo, Sénégal, Côte d'Ivoire, Nigeria, Togo, Tunisia, Zambia, Zimbabwe, South Africa, Cameroon, Burkina Faso, Ghana, Kenya and Tanzania.
This bi-annual program comes within the framework of UAJ's role to train new African cadres in the field of journalism for the benefit of all the participating African countries. The department organized the one-day workshop and the practical training on Tuesday, October 3, 2023, from 9 am - 2 pm at the AUC New Cairo campus, offering a diversity of topics. The workshop was given by professors Hussein Amin, Heba AlShahed, Rasha Allam and Salma ElGhetany.
Collaboration and Representation in Visual Storytelling, Exhibition Talk with Rehab ElDalil and Ronnie Close
Faculty Member Featured: Ronnie Close
October 4, 2023
The Photographic Gallery organized a talk on the theme of Collaboration and Representation in Visual Storytelling as part of its ongoing exhibition, The Longing for the Stranger Whose Path has been broken. During the talk, the award-winning photographer shared her creative process and the challenges of working on her long-term project with the indigenous community of Saint Catherine, South Sinai. The talk was moderated by Ronnie Close and was attended by the students of photography and visual anthropology courses. The exhibition has been extended until 26 October.
El-Ibiary Honored by FUE
Faculty Member Featured: Rasha El-Ibiary
October 4, 2023
Adjunct faculty member and the chair of the Political Mass Media Department at Future University in Egypt (FUE) Rasha El-Ibiary was honored by FUE for her contributions to the University Ranking Committee, on September 25.
Fahmy's work on the AEJMC Translation Fellowship Program published in the October newsletter issue of AEJMC
Faculty Member Featured: Shahira Fahmy
October 4, 2023
As the chair of the AEJMC Publications Committee, Shahira S. Fahmy introduced the Translation Fellowship Program initiative aimed at making the organization's scholarship more accessible to global audiences. With the help of five Translation Fellows fluent in Chinese, Arabic, French, Russian, or Spanish, abstracts of articles from AEJMC's leading journals will be translated, offering a diverse range of research and insights.
Guest Speaker in JRMC 5250 “Seminar in International Communication” Class
Faculty Member Featured: Naila Hamdy
October 4, 2023
Award-winning veteran journalist Shahira Amin, former deputy head of Nile TV, and frequent contributor to CNN, Index on censorship, several UN agencies and Al-monitor joined Naila Hamdy’s class Seminar in International Communication to discuss her role both in local and international organizations with an emphasis on global journalism as a profession. The guest speaker also included pointers reporting and writing news oped(s) for international audience.
JRMC MMJ Alumna Basant Samhout Shared Stories of her Career as a Podcast Producer
Faculty Member Featured: Kim Fox
October 4, 2023
JRMC MMJ Alumna Basant Samhout ‘20 spoke to Professor Kim Fox's Introduction to Podcasting class about her work as a podcast producer for branded content at Sowt Media on Oct. 1. She specifically shared her tips and insights on conducting interviews that are ethical, professional and informative. The students seemed to enjoy the wealth of knowledge that she shared along with her interviewing exercise. As a MMJ student, Basant startedThe Caravan's podcast RADUC in addition to winning a Broadcast Education Association (BEA) first place award for her audio feature "It's Time For 'The Talk'"
Top: Basant Samhout welcomes the Introduction to Podcasting students.
Bottom left: Basant Samhout (left), Mohmaed Badawy (center), JRMC's technical supervisor and Kim Fox (right)
Right center; Basant Samhout facilitates an interviewing exercise with the students
Bottom right: JRMC 3360-01 Introduction to Podcasting students
Multimedia Writing and Production Students Visit the JRMC Photography Gallery
Students in Professor Kim Fox’s Multimedia Writing and Production (MWP) course visited the JRMC Photography Gallery to view the exhibit “The Longing of the Stranger Whose Path has been Broken” on September 27. They also visited the student photo gallery, where some students spotted their photography work from the previous semester. The MWP students are preparing for their photo essay project which involves telling a story through five to eight images with photo captions.
Photography Foundations Students Tour Al-Darb Al-Ahmar
Faculty Member Featured: Sally Kandil
October 4, 2023
Adjunct faculty member Sally Kandil took the students on a photography walk for her Photography Foundations (JRMC 2230). The group started the walk from Bayt Yakan (a privately-renovated renovated 17th-century house located in Al-Darb Al-Ahmar) then toured the neighborhood to capture daily life moments. Students got the chance to experience street photography and to tell the story of Al-Darb Al-Ahmar through their lens.
Sabry Contributes Article to Eurasia Review
Faculty Member Featured: Miral Sabry
October 4, 2023
Adjunct faculty member Miral Sabry has published an OpEd in Eurasia Review. The article, titled Storm Daniel: Investigations Into Collapse Of Derna Dam Involve Government Officials, looks into the collapse of the Derna Dam last week in Libya during the Mediterranean Storm Daniel.
Richani speaks at DAAD
Faculty Member Featured: Sara El Richani
Sarah El Richani delivered a lecture on cross-cultural communication and media systems to graduate students from 13 countries partaking in a summer school funded by the DAAD (German Academic Exchange Service). The lecture took place on September 14 and was organized by Free University-Berlin and Ahram Canadian University.
Fahmy Attends EU COST Meeting in Sofia, Bulgaria
Faculty Member Featured: Shahira Fahmy
Shahira Fahmy actively participated in the European Cooperation in Science and Technology (EU COST) Action INDCOR Stakeholders Meeting held in Sofia, Bulgaria, between September 13-15. Over the course of three days, participants engaged in discussions centered around Interactive Digital Narratives (IDNs). The meeting brought together stakeholders from various fields across the European Union, including immigration issues, human rights, human trafficking, democracy, climate change, politics, culture, games, art and education. Their valuable feedback provided insights into the stories we need to tell and how we can effectively convey them.
Sabry publishes a new article
Faculty Member Featured: Miral Sabry
Adjunct instructor Miral Sabry published an article titled Hurricane Daniel: The Failed Dams In Wadi Derna, Libya in the Eurasia Review.
Taher publishes a new paper in the Q1 Journal Technology, Pedagogy and Education
Faculty Member Featured: Ahmed Taher
Ahmed Taher published a new paper in the Q1 Journal Technology, Pedagogy and Education. The paper, which was published on September 23, is titled Stakeholders Voices Support People-Process-Technology Framework for Implementing Digital Transformation in Higher Education. The research looks into the challenge of implementing distance education nationwide abruptly and in the middle of the academic year. Eight months following that decision, 38,784 media items were crowdsourced, reflecting spontaneous opinions, expectations, sentiments, and experiences with the new distance learning reality. This random sample, drawn from digitized and online news articles, TV and radio programs, and social media posts by students, parents, academics, education experts, and media professionals, represented the media and public opinion. Building on previous research and findings, the paper introduces the people-process-technology framework for the digital transformation of higher education, highlights its components and integrated approach, and discusses its implementation in the Egyptian case.
Taher publishes new paper on Fortune 500 companies
Ahmed Taher published a research paper that developed and tested a new model that explored if and how the declared corporate value orientations of Global Fortune 500 companies impacted their financial performance. The model showed that all values indirectly affected income and operational performance through human values. The paper reconciled and explained inconsistent findings in the literature over decades, redefined corporate values, and established their impact on financial performance when human values are implemented. The attention to human values is the key to harnessing the positive impact of visionary, ethical, work, and customer-oriented values. The article Do corporate values have value? The impact of corporate values on financial performance has been published online Future Business Journal.
The Photographic Gallery hosts a new exhibition by Rehab Eldalil
Member Featured: JRMC Department
The Photographic Gallery kicked off its exhibition program for the Fall semester with The Longing Of The Stranger Whose Path Has Been Broken, an exhibition by award winning documentary photographer Rehab Eldalil.
This long-term project reflects on what it means to be Bedouin in contemporary times. Over a span of ten years, Eldalil collaborated with the Bedouin community of South Sinai, Egypt to explore the notions of belonging and interconnectedness between people and land, while reconnecting with her own indigenous ancestry. This approach culminated into a body of work that celebrates the indigenous experience by acknowledging the community’s voice and collaboration in the creative process. The exhibition showcases a complementary collection of photographs, poetry, embroidered photographs, and video. The exhibition opened on Thursday September 14and will run until October 12.
Abdel-Ghani writes a column for Ahram Online
Faculty Member Featured: Alaa Abdel-Ghani
Alaa Abdel-Ghani, adjunct professor and deputy chief editor of Ahram Weekly newspaper, wrote an article on the stunning exodus of football players to Saudi Arabia on the Ahram Online portal.
Abou Oaf speaks at the Law and Society Women’s Rights Conference
Faculty Member Featured: Mervat Abou Oaf
As a member of the National Council for Women (NCW) Foreign Affairs and Media Committees, Dr. Mervat Abou Oaf participated in a panel discussion with
distinguished figures at the Law and Society Women’s Rights Conference. The conference discussed the media’s crucial role in highlighting women’s existing and still-needed legislative rights and the NCW approach toward using soft power to empower women in Egypt. Abou Oaf also communicated the National Dialogue’s first phase recommendations on the culture, youth, and media sectors in which she has been involved. The conference was held on August 22 at Kempinski Palace, New Cairo, under the auspices of the Ministry of Social Solidarity and Planning and Economic Development.
Abou Oaf participates in the inspiring NTA’s “Women Lead for Executives”
Faculty Member Featured: Mervat Abou Oaf
Together with distinguished state officials, ministers, ambassadors, members of parliament, heads of international institutions and foundations, Mervat Abou Oaf participated in the Women Lead for the Executives program under the auspices of the National Training Academy (NTA). The program leads various initiatives to advance the welfare of Egyptian women. She conducted personal interviews with the first batch of applicants for three consecutive days, from July 24-26. The interviews assess the personal qualifications of the applicants representing the final stage of their evaluation process after former phases of assessments that include Arabic and English language proficiencies, cultural and general knowledge, and particular competencies.
Abou Oaf is an NTA trainer, content designer, and member of the NTA Accreditation Committee. “The Women Lead for Executives program is part of the NTA’s constant investment in developing the skills and capabilities of Egyptian women, providing them with real opportunities for effective participation in their society, refining their experiences to become more influential in their communities professionally and personally,” she explains.
Abou Oaf invited to Supreme Constitutional Court Book Launch
Faculty Member Featured: Mervat Abou Oaf
In her capacity as an educator, expert, program, and course designer of media legislation and policy, Mervat Abou Oaf received a personal invitation from the Egyptian Supreme Constitutional Court to attend the launch event of the book Overview of the Egyptian Constitutional Judiciary. The book celebrates 50 years since the Court’s establishment and features its most important resolutions since then.
The book is translated into English by AUC’s Law and Society Research Unit, the first of its kind, to be followed shortly by another State Council Court resolution book by AUC Press. Abou Oaf found the book an excellent resource to be used in the respective course materials she designs and teaches to graduate and undergraduate programs.
From AUC, President Ahmed Dallal, AUC Counselor Tarek Shawki, GAPP Dean Noha El-Mikawy, and Director of the Law and Society Research Unit Amr A. Shalakany attended and received awards of appreciation at the event. A limited number of AUC faculty members teaching and researching the field of law were also invited to join as experts at the legislation and policy fields.
ElGhetany delivers a lecture at the African Training Center
Faculty Member Featured: Salma ElGhetany
Salma ElGhetany, adjunct instructor and executive assistant to the director of the Kamal Adham Center, delivered a lecture titled Media Literacy in the Age of Fake Content to a group of Sudanese journalists as part of the activities of the Supreme Council for Media Regulations’ African Training Center. The training took place in the National Media Authority (Maspiro) building on September 5.
Kim Fox Presented at the 7th ECREA Radio and Sound Conference in Barcelona
Faculty Member Featured: Kim Fox
On Wednesday, September 6, 2023, JRMC Professor Kim Fox presented at the 7th European Communication Research and Education Association (ECREA) Radio and Sound Conference hosted by the Catalan Radio Observatory (GRISS-UAB) and the Department of Audio-visual Communication and Advertising of the Autonomous University of Barcelona (Spain) in Barcelona. Fox's presentation, "Reflections on Black Radio Listenership in the U.S.," was a synopsis of her recently published chapter in the Bloomsbury Handbook of Radio.
Pradlab collaborates with CBE
Faculty Member Featured: Ahmed Taher
Pradlab started a three-month assignment with the Central Bank of Egypt's (CBE) Egyptian Banking Institute to develop an integrated marketing communication (IMC) strategy for penetrating the African market. Ahmed Taher is leading this assignment with six undergraduate IMC students involved in several capacities to support the delivery of this complex assignment. The project includes desk research, focus groups, 12 workshops, and intense back-office work. The final delivery is expected at the end of October 2023.
