Announcements
JRMC ANNOUNCEMENTS AND FACULTY CONTRIBUTIONS
JRMC Capstone Presentations
Faculty Member Featured: Sherin Moody
May 23, 2019
Professor Sherin Moody’s JRMC 4425 IMC Capstone class presented their final graduation presentations before a panel of industry professionals from JWT Cairo on Thursday, May 2. The jury included Sally Ezzat, planning director; Nourhan Nour, NewsLab data analyst; Yasmine Nagui, art director; and Amr Abdel Wahab, senior copywriter. After a full semester of research and production, the students presented their final campaigns, which were public service announcements on topics like “Social Prejudice” or “Water Scarcity”, and repositioning campaigns for “House of Donuts”, “Mobaco” and “Our Kids”. Finally, each group received an award for their respective projects. The winning group, “House of Donuts” received an internship at JWT and an employment opportunity.
Faculty Member Featured: Tara Al Kadi
May 12, 2019
Professor Tara Al Kadi's IMC capstone class (section 2) presented their Ahmar Shafayef campaigns as part of a pitch in front of a panel including the brand’s advertising agency Momentum Egypt and the Maybelline brand manager from L’Oreal Egypt. Six groups competed for two awards: Best Overall Campaign and Most Creative Campaign. The panel was impressed by the work of all groups confirming that various promotional elements from each campaign will be implemented in the actual Ahmar Shafayef campaign. The award for Most Creative Campaign was presented to the group Dayman ma3aky دايما معاكي, and Best Overall Campaign went to Kouny Nafsek كوني نفسك.
Faculty Member Featured: Sarah El-Richani
May 16, 2019
Professor Sarah El-Richani’s CMA capstone students presented their final presentations to a packed hall of students, parents and AUC faculty, as well as judges Julia Paulsson, Médecins Sans Frontières (MSF) - Egypt Director, and Morouj Ibrahim, CBC channel anchor and presenter. The course embodies the essence of the CMA degree in that it merges communication theory and practical media skills to produce well-rounded graduates. The projects were the culmination of this journey and featured well-researched and executed campaigns on issues of societal relevance to Egypt ranging from the problem of over-consumption (B-Basata), driving etiquette or lack thereof (Edy 2eshara) and challenges faced by amputees (Champutee) to women’s football (El Kora fi Mal3abek) and Verbal violence (End Verbal Violence). The team B-Basata including Nour El-Bastawesy, Thilleli Ghezzaz, Nada Hassan, Reem Hassan and Engy Moheb won first place and El Kora fi Mal3abek team including Youssef El-Garhy, Habiba El-Mawardy, Youssef Helmy, Nour Omar and Shahd Sakr snatched second place. The winning teams will have the opportunity to take-up internships/job-shadowing with CBC, DMC and MSF in the coming months.
Audio Production Listening Sessions
Faculty Member Featured: Kim Fox
Students in the Audio Production classes, taught by Professor Kim Fox, concluded the Spring 2019 semester with Listening Sessions on Wednesday, May 15. The young audio producers invited family and friends to share their audio features during class sessions dedicated to listening. The topics of the audio features included the Aisha Fahmy Palace, American football in Cairo, a signing professor, online dating, and the history of the JRMC department. Listen and enjoy.
Investigative Reporter Ali Al Setouhy at JRMC 4402 Class
Faculty member featured: Mona Salman
May 16, 2019
Adjunct Professor Mona Salman’s JRMC 4402 Writing and Reporting in Arabic class hosted investigative reporter Ali Al Setouhy arrived as a guest speaker in late April to talk about his documentary, which examines the involvement of pharmaceutical companies in clinical trials in Egypt. During a Q&A session, Al Setouhy shared his approach to cultivating sources, planning the story, and using problem-solving to deal with unexpected situations.
Representatives from the Point of View Advertising Agency visited JRMC 3315 Class
Faculty member featured: Hesham Dinana
May 16, 2019
On May 5, Professor Hesham Dinana invited to his JRMC 3315 Introduction to Advertising class the heads of the Business Development and Creative Department at the Point of View Advertising Agency to share with the students their insights on the development of effective advertising briefs and how to convert client briefs into successful IMC campaigns.
JRMC Thesis Defense Students
May 16, 2019
In early May, JRMC graduate student Omneya M. Nagib Ibrahim successfully defended her thesis titled Textual and Visual Representation of Hijab in Internet Memes and GIFs. Under the supervision of Professor Shahira Fahmy, this is the first such study at AUC tackling internet memes and GIFs. The other two readers were Professor Naila Hamdy and Professor Hesham Dinana.
On May 13, JRMC graduate student May Kamal successfully defended her thesis titled Women in Post Revolutionary Egyptian Cine (2011-2018) under the supervision of Professor Ronnie Close. The other two readers were Professor Mervat Abou Oaf and Professor Rasha Allam.
JRMC 5202 Class Field Trip to the BBC
Faculty member featured: Shahira Fahmy
May 16, 2019
In an effort to bridge the gap between theory and practice in the journalism and media field, Professor Shahira Fahmy organized last week a field trip for her JRMC 5202 graduate class to the BBC Cairo office.
The "Current Issues in Mass Communication" course students got a glimpse of the whole process of gathering and publishing news in the real world. They also enjoyed an insightful discussion about approaching sensitive issues in Journalism.
Press Club Awards
Faculty member featured: Scott MacLeod
May 9, 2019
Professor Scott MacLeod was a judge in the Overseas Press Club Awards for the fifth straight year. He served on the jury of the Flora Lewis Award for “best commentary in any medium on international news.” The prize was presented at the OPC’s 80th-anniversary awards dinner in New York on April 18 to Trudy Rubin of the Philadelphia Inquirer for her series of essays, “Stress test for Democracies: Populism, Autocrats, China and Trump.” Other members of the jury included Bill Keller of the Marshall Project, John Daniszewski of the Associated Press, Eleanor Randolph of the New York Times, and David Shipley of Bloomberg View. For more information, click here.
The High Performing Government Conference
Faculty member featured: Hesham Dinana
May 9, 2019
Professor Hesham Dinana received a commendation from Saudi Prince Saud bin Khalid Al Faisal during his participation as keynote speaker at the “6th High Performing Government” (HPG) Conference in Medina on April 25.
His presentation was on the “Maturity Road Map for the Realization of KSA Vision 2030”.
Third AFU International Conference
Faculty member featured: Naila Hamdy
May 9, 2019
Professor Naila Hamdy presented the results of a study on the sharing of information and misinformation amongst Egyptian youth at the 3rd AFU (Al Fallah University) International Conference held in Dubai May 1-2. She also shared her experience in designing media literacy strategies to combat the phenomena of spreading misinformation at this multidisciplinary conference held under the theme “Towards Advanced Scientific Knowledge in Business Sciences”.
Lecture at Hamline University
Faculty member featured: Firas Al-Atraqchi
May 9, 2019
On April 23, Professor Firas Al-Atraqchi discussed the unprecedented challenges and dangers facing journalists amid fake news, hate speech and special interest intervention in the media in a lecture titled Navigating the Digital Minefield at Hamline University, in Minnesota.
Analyzing ISIS Propaganda
Faculty member featured: Shahira Fahmy
May 9, 2019
In late April, Professor Shahira Fahmy published her study of ISIS propaganda The age of terrorism media: The visual narratives of the Islamic State Group’s Dabiq magazine in The International Communication Gazette, one of the most distinguished international communication journals (Sage Publications).
The study focuses on how this glossy and professionally produced magazine, whose outreach transcended national and regional boundaries, articulated the group’s strategic direction, military strategy, and alliances. The research for this work was conducted while Fahmy was a visiting fellow at the NATO Strategic Communication Center of Excellence in Riga, Latvia and was supported by a generous Fulbright Specialist Grant sponsored by the US Department of State and in conjunction with the US embassy in Riga, Latvia.
BEA News
April 18, 2019
A number of JRMC faculty participated in the Broadcast Education Association (BEA) annual conference in Las Vegas from April 6-9.
The BEA is the premier international academic media organization driving insights, excellence in media production and career advancement for educators, students and professionals.
Associate Chair Professor Rasha Allam delivered two presentations at the BEA panels: “The Role of the New Egyptian Media Laws in Advancing Democracy” and “Constructive Journalism and Media Literacy in the Middle East." Furthermore, Professor Allam and Adham Center for TV and Digital Journalism MA graduate Ms. Salma El Ghetany presented a paper at the research symposium titled “News Media Literacy in the Digital Age: A measure of need and usefulness of a university curriculum in Egypt.
Director of the Adham Center Professor Hussein Amin delivered two presentations and moderated a panel discussion. His presentations were titled, “Cyber Warfare in the Middle East: History, Development and Future Impact” in the panel titled “Broadcast and Digital Media in the Middle East: Perspectives, Issues and Concerns” including Professor Naila Hamdy, Professor Rasha Allam and Professor Yousef AlFailakawi of Kuwait University.
His second presentation was titled “An Overview of Media Literacy in the Middle East” in the panel titled “Media Literacy Movements and Development in the Middle East” that he moderated, and that included Professor Naila Hamdy, Professor Rasha Allam and Ms. Salma El Ghetany.
Ms. El Ghetany’s presentation was titled “Media Education and Media Awareness: For a More Media Literate Society.”
Professor Kim Fox presented her co-authored, first place debut paper for the Multicultural Studies Division: "A Curriculum for Blackness: Podcasts as Discursive Cultural Guides."
She coordinated two panels: "Interactive Show & Tell: Here Are The Audio Clips, Now Tell The Story" as well as the "Best Practices for Student Audio Production," which she has planned annually since 2014.
She was also a panelist on the "Where in the World Would You Like to Teach Journalism?" and represented BEA's district 8, the international district, at the board of directors meeting.
Professor Naila Hamdy delivered two presentations at the Broadcast Education Association - BEA 2019 convention at panels addressing the "Broadcast and Digital Media in the Middle East: Perspectives, Issues and Concerns" and "An Overview of Media Literacy Movements and Development in the Middle East" on April 7 and 8. The panels were moderated by Professor Hussein Amin and Professor Yousef AlFailakawi (Kuwait University)
BEA Awards
Faculty member featured: Kim Fox
April 18, 2019
JRMC Professor Kim Fox won five awards for her collaborative work on a paper as well as her work as the executive producer of the Ehky Ya Masr Podcast. As previously noted, the podcast won best of show in two categories:
Faculty Audio: Best of Show
"Ramadan Across Social Classes"
With reporter/producer Sarah Hassan, MMJ alumna
Faculty News: Radio Feature News Reporting Best of Show
"Egypt's Obsession with Their Neighbors"
With reporter/producer Menna Eid, MMJ alumna
Fox won best debut paper in the Multicultural Studies paper competition for a paper "A Curriculum for Blackness: Podcasts as Discursive Cultural Guides." Fox was the lead author along with Kyle Miller, Northwest Missouri State University and David Dowling, University of Iowa.
On top of those three awards, both Fox's paper and the "Ramadan" Across Social Classes" podcast episode received BEA's Diversity and Inclusion awards in the paper and creative categories, respectively. The Diversity and Inclusion Awards recognize work that embodies diverse and inclusive issues and advance diversity, equity, and inclusion across scholarship and creative work.
Awards and Accolades
April 18, 2019
JRMC and Adham Center students and alumni have been recognized for outstanding achievement, sweeping multiple categories in the WJEC, the World Journalism Education Congress, which takes place in Paris in July.
Student Audio
Best of Competition: JRMC alumnus Ahmed Hosam Refai, The American University in Cairo; Catfishing in the Nile: Sexploitation and Online Blackmailing in Egypt
Award of Excellence: JRMC student Engy Moheb, The American University in Cairo; The Invincibility Fable
Award of Excellence: JRMC student Reem Hassan, The American University in Cairo; The Story Behind Room P071
Award of Excellence: JRMC alumna Yasmeen Nabil Mansour, The American University in Cairo; Political Satire in Egypt: Not Just a Joke
Student TV News
Best of Competition: Adham Center graduate students Aya Mostafa & Abdelaziz Saleh, American University in Cairo; Catherine Exists
Award of Excellence: JRMC students Laila Sherif, Said Nada Mawsouf, Alia Haytham & Ahmed Zada, The American University in Cairo; Survival
Award of Excellence: Adham Center graduate student Heba Fouad, The American University in Cairo; The Ferry
Award of Excellence: Adham Center graduate student Maram Shalaby, The American University in Cairo; Breaking Walls
Student Documentary
Best of Competition: Adham Center graduate student Ahmed Atef, American University in Cairo; The Blue Hole - Divers' Paradise Cemetery
Award of Excellence: JRMC student Mariam Ismail, The American University in Cairo; ABORCJI (Abortion in Poland)
Award of Excellence: JRMC students Nada Mawsouf, Conor Castles-Lynch & Samantha Soh, The American University in Cairo; We Are Romansh (Nus Essan Rumantschs)
Award of Excellence: Adham Center graduate student Maram Shalaby, The American University in Cairo; On the Corniche
53rd African Journalists Workshop
Faculty member featured: Hussein Amin
April 18, 2019
The Kamal Adham Center for Television and Digital Journalism and the Department of Journalism and Mass Communication concluded the 53rd African Journalists Workshop in association with the Union of African Journalists on April 15, 2019.
The journalists from more than 20 African nations attended training sessions on Print Media Research, Science Journalism, and Print Media Management given by Adham Center Director Professor Hussein Amin, Associate Chair Rasha Allam and Adjunct Professor Heba Al-Shahed.
The bi-annual workshop comes within the framework of UAJ's and JRMC's role to train African cadres in the field of Journalism to benefit all African countries. The training program that was launched in 1992 under the supervision of Professor Hussein Amin, has now trained a network of journalists who work all over African media.
For more pictures click here.
Guest Speaker
Faculty member featured: Sherin Moody
April 18, 2019
On April 14th, Adjunct Professor Sherin Moody’s JRMC 3355 and 4425 copywriting and capstone courses, respectively, held a Q&A session with Nihal El Fellah, Account Director for Vodafone Egypt at the JWT advertising agency, about her career success and the creative process.
Call for Papers
April 18, 2019
For more information click here.
Cairo Media Conference 2
Faculty member featured: Naila Hamdy
April 11, 2019
For two days on April 3 and 4, the Cairo Media conference 2 brought together a mix of thinkers, practitioners, students, academics and innovators from diverse countries who are shaping the future of digital storytelling in the 21st century.
Under the theme of “cultivating collaboration: how industry and academia can transform digital storytelling” speakers from Egypt, Norway and Lebanon showcased and discussed the best examples of next-generation storytelling, digital journalism, fact-checking, media literacy, social media strategies and perceptions of journalism in the public imagination.
The Department of Journalism and Mass Communication hosted the conference in cooperation with the OsloMet University, Norway and the Egyptian Editors Forum and the Egyptian Media Development Program. For more pictures click here.
The Golden Era
The Photographic Gallery
April 11, 2019
On April 10, the Photographic Gallery at the School of Global Affairs and Public Policy hosted the Golden Era: Egypt in the World Cup photo exhibition by filmmaker and former JRMC student Ahmed Kadry. The exhibit runs until May 9.
Excellence Awards
Faculty member featured: Firas Al-Atraqchi
April 11, 2019
Multimedia Journalism students from Professor Firas Al-Atraqchi's JRMC 4425 Capstone course Nada Mawsouf, Laila Sherif Said, Alia Rabie, and Ahmed Zada have been announced on April 7 as winners of the Region 2 Mark of Excellence Award in the Television In-Depth Reporting Category at the Society of Professional Journalists, which honors the best in student journalism, in Maryland.
Last week, they were announced as winners of an Award of Excellence for best entry for their capstone documentary "Survival" at the World Journalism Education Conference (WJEC) in Paris, France.
You can watch the documentary here.
Guest Speaker
Faculty member featured: Tara Al Kadi
April 11, 2019
Mohamed Wasfi Managing Director of Bubblegum advertising agency visited Adjunct Professor Tara Al Kadi's Integrated Marketing Communications JRMC 4425 Capstone class and offered students valuable insights about the advertising industry and the challenges they may face as future Egyptian advertisers.
He also visited Professor Al Kadi's JRMC 3355 Creative Strategy and Advertising Copywriting class to assess student portfolios developed throughout the semester.
Cairo Media Conference 2
Faculty member featured: Naila Hamdy
April 4, 2019
Dean of the School of Global Affairs and Public Policy Nabil Fahmy welcomed academics, journalists and students from Oslo Met University, the Egyptian Media Development Program (EMDP), the Egyptian Editors Forum (EEF), and local universities to the Second Cairo Media Conference on April 3, 2019.
The conference, which concludes on April 4, was organized by JRMC's Professor Naila Hamdy, in cooperation with Oslo Met, EMDP and EEF.
David Ignatius of the Washington Post Speaks to The Caravan
Faculty member featured: Firas Al-Atraqchi
April 4, 2019
On Sunday, March 31, Washington Post Associate Editor and columnist David Ignatius met with JRMC students and discussed press freedoms in Egypt and the US.
Representatives from JWT Cairo visited IMC Capstone class
Faculty member featured: Sherin Moody
April 4, 2019
Representatives from the Cairo offices of JWT advertising agency visited Adjunct Professor Sherin Moody’s JRMC 4425 IMC Capstone class on March 27 to meet with students about their proposed concepts for their projects on Water Scarcity, Social Prejudice and repositioning stores like Our Kids, Mobaco Cottons and House of Donuts.
Guest Speaker
Faculty member featured: Ronnie Close and Xenia Nikolskaya
April 2, 2019
Photobook designer, Amparo Baquerizas, gave a lecture to two sections of the 2230 Foundations in Photography classes on March 27, in the JRMC department. The students from both classes, led by Professor Ronnie Close and Xenia Nikolskaya, were enthralled by Amparo’s design ideas and international experience in producing books. She outlined ways to sequence and how to produce designed publications where photography is the primary communication tool. Check Baquerizas work here.
Thesis Defense
Faculty member featured: Ahmed Taher
April 2, 2019
Professor Ahmed Taher supervised the MBA thesis of Mohamed Ibrahim Amin, which was successfully defended on Thursday, March 28 at the German University in Cairo. The thesis was titled: Business Development as Strategic Intent, Stretch and Leverage: The Case of SMEs and Startups and was passed with an A by the defense committee which included Professor Mohsen El-Shamaa and Professor Saneya El-Galaly, both professors at GUC.
Consulting with Sawtiat/Povo Studios
Faculty member featured: Kim Fox
April 2, 2019
JRMC's Associate Professor of Practice Kim Fox, visited Sawtiat's Povo Studios on Thursday, March 28, 2019. The purpose of the visit was a consulting session for the startup, which is a part of AUC's Venture Lab. Fox (center) met with the co-founders Mostafa Khedr (left) and Mahmoud Sami. According to the founders, Povo Studios is the largest producer of Arabic audio books in the world.
Innovation and Excellence Award
Faculty member featured: Hesham Dinana
March 27, 2019
Professor Hesham Dinana received the 'Innovation & Excellence Award in Business and Finance' from the “11th Egypt Economic Forum” held on March 23 for his work on the Digital Economy Strategy. Dinana also participated as a speaker in a panel titled “Digital Technologies and Entrepreneurship”.
Soft Power and Building the Future Conference
Faculty member featured: Sherin Moody
March 27, 2019
Professor Sherin Moody attended a three day conference at Ain Shams University under the name of 'Soft Power and Building the Future' where she presented her research paper on 'The Effects of Arabs Viewing Egyptian Television Series on Tourism' discussing the power of television-induced tourism and how Egyptian television series can encourage a larger Arab audience to visit Egypt as a touristic destination.
Persuasion and Propaganda Class Field Trip
Faculty member featured: Shahira Fahmy
March 27, 2019
In an effort to intertwine both academic background and practical experience, Professor Shahira Fahmy and her persuasion and propaganda course students, went on a field trip to the Ahram establishment on March 26, 2019. During their visit, students learned about Egypt’s largest news organization, and the oldest newspaper in the Middle East.
Covering Muslim Women: Fahmy on the Burkini and the Media
Faculty member featured: Shahira Fahmy
March 27, 2019
AUC Journalism Professor Shahira Fahmy conducted a study of the visual framing of the burkini debate in major news outlets. Her study showed an overarching sense that Muslim women were portrayed as symbols whose actual beliefs, thoughts, and needs were not of primary concern. This analysis was published in the Journalism & Mass Communication Quarterly, the flagship Q1 journal in the field.
JRMC Events
Social Justice Film Series screening of KILLING GAZA
March 27, 2019
The Department of Journalism and Mass Communication and The Film Program, Department of the Arts invite you to a Social Justice Film Series screening of KILLING GAZA (US 2018) directed by Max Blumenthal and Dan Cohen at the Falaki Theater in the Tahrir Campus, Wednesday, April 3, 2019 from 7 to 9 pm. Both directors will be answering questions from the audience.
Return: A Motif of Palestinian Life
March 27, 2019
The Department of Journalism and Mass Communication and The Film Program, Department of the Arts invite you to a lecture by Palestinian scholar Dr. Ghada Karmi to speak about "Return: A Motif of Palestinian Life" at Oriental Hall in the Tahrir Campus on Monday, April 1, 2019 from 7 to 9 pm.
Cairo Media Conference 2
March 27, 2019
As a follow-up to last year's media conference, the Department of Journalism and Mass Communication will be hosting the Cairo Media Conference 2 in collaboration with Oslo Metropolitan University (OsloMet), the Egypt Media Development Program (EMDP) and the Egyptian Editors Forum (EEF) at the Prince Alwaleed Bin Talal Bin Abdulaziz Alsaud Hall (New Cairo Campus) from 10 am to 5 pm on April 3 and April 4.
Book Publication
Faculty member featured: Ahmed Taher
March 21, 2019
Professor Ahmed Taher signed a publishing contract with Saudi-based regional publishing house Rawabt for his new 15-chapter book Business Development: Strategic Growth Management, co-authored with Professor Hatem ElZuhairy.
Social Media Hate Speech Fuels Extremism
Faculty member featured: Firas Al-Atraqchi
Professor Firas Al-Atraqchi published an article calling for a global effort to combat social media hate speech in the wake of the mosque massacres in Christchurch, New Zealand. You can read the article here.
The Sports Cognitive Circle
Faculty member featured: Inas Mazhar
March 21, 2019
The JRMC Department and Adjunct Professor Inas Mazhar on March 20 hosted former international footballer Tamer Bagato, founder of The Sports Cognitive Circle, a project about 16 five-minute videos which raise awareness of important issues in sports such as politics, social responsibility, and celebrity, to name a few. Bagato, who played for major football clubs Al-Ahly, Zamalek and Mansoura as well as in Kuwait and Jordan, also spoke about the power of sports media and their role in promoting sports worldwide.
JRMC Media Forum on the Changing Face of Journalism and Communications
JRMC Department
March 13, 2019
The Journalism and Mass Communication Department hosted a media forum titled The Digital Chessboard on March 10, 2019. The forum brings together academics and prominent industry experts to examine the rapid changes that have taken place in journalism and communications.
Three panels looked at media ethics in the digital era; journalism survival, social media and content creation in a digital newsroom; and the changing face of journalism and communications in the era of big data and analytics. Global Affairs and Public Policy Dean Nabil Fahmy gave the keynote speech; JRMC Chair Firas Al-Atraqchi gave the welcome note. The forum was widely covered by local media. For MBC Masr 2 coverage click here. For more pictures click here.
The Photographic Gallery
The Photographic Gallery hosted on March 13 the works of former Reuters photojournalist Asmaa Waguih in an exhibit titled On The Road to Freedom, depicting the "bravery and struggle" Arab, Kurdish and Yazidi women in their fight against the Islamic State of Iraq and the Levant (ISIL), also known as Daesh, in northern Iraq and Syria. The exhibit ends on April 1, 2019.
For more pictures click here.
JRMC Field Trips
Faculty member featured: Ronnie Close and Xenia Nikolskaya
March 13, 2019
Professor Ronnie Close and Adjunct Professor Xenia Nikolskaya took their JRMC 2230 Photography Foundations students to Moaz St in downtown Cairo on March 12, 2019. The students were asked to interview and photograph strangers in the vein of Humans of New York. For more pictures click here.
JRMC Faculty Achievements
Faculty member featured: Shahira Fahmy
March 13, 2019
Professor Shahira Fahmy delivered four presentations on the process of publishing in Q1 journals at the University of Navarra and University of Murcia in Spain in late February. The presentations focused on the various stages involved in launching a project and bringing it to completion, along with the often lengthy negotiations that are required among authors, reviewers and editors during the review and revision stages. Her other lectures, also given at both institutions, focused on analyzing the social media campaign of the Islamic State group. Fahmy discussed how terrorism organizations use social media. She warned against the utilization of social media by terrorist groups and called for a more robust counter-terrorism approach. For more pictures click here.
Faculty member featured: Ahmed Taher
Professor Ahmed Taher, Member of the Advisory Board of the “Human Power Association” delivered their strategy for the coming three years to an audience of more than HR Directors and Managers during the Launch of HPA at the Conrad Hotel on March 6, 2019. HPA is an NGO that serves the HR professional community in Egypt through Networking, capacity building and influencing the policies and laws affecting HR management. Dr. Taher was also selected in the first Board of Directors for HPA.
Faculty member featured: Mervat Abou Oaf
Professor Mervat Abou Oaf received an award of appreciation at the SU Real Life Education Competition held Feb. 4, 2019, and organized by the Student Union. Welcome remarks were delivered by AUC President Mr. Francis Ricciardone and the keynote speech by Minister of Education and Technical Education Dr. Tarek Shawki. The "MADRASTAK Online Platform" won first place; second place went to the "TAMAYOZ Professional Development Platform".
Professor Mervat Abou Oaf organized and participated in the Conferences, Workshops and Panel Discussions of the Third Round of the Awladna International Forum for Arts of the Gifted under the auspices of President Abdel Fatah El Sisi on February 22. The Forum of the Arts is established by the Awladna Organisation for Children with Disabilities and is held in cooperation with Orascom Investment. The Forum is also supported by five Egyptian Ministries - Culture, Solidarity, Youth, Emigration, and Tourism as well as The National Council for Women.
Book Chapter Publication
Faculty member featured: Hesham Dinana
March 6, 2019
Professor Hesham Dinana's chapter titled “Insights-Driven Sales Management” has been accepted for publishing in the upcoming book titled Sales Management - A Modern Perspective, ISBN 978-953-51-6422-7. The book is published by London based leading publisher “IntechOpen” and edited by Professor Selay Summer. The chapter focus on the use of data to drive future definition of 'Personal Selling' strategies and techniques as an important part of the Integrated Marketing Communication mix in the digital age.
Bloomberg Visit
Faculty member featured: Shahira Fahmy
March 6, 2019
Understanding how news flow in the real world is very significant to those studying media and journalism, professor Shahira Fahmy took her graduate class of "Current Issues of Mass Communication" on a field on Monday, March 4. The students visited the Bloomberg bureau in Cairo, to get a glimpse of how things work in large news corporations. North Africa Editor and Correspondent at Bloomberg, Mr Tarek El-Tablawy, introduced students to the process of newsgathering and publishing and provided valuable information about fact-checking and the ongoing challenges of circulating fake news.
Studying Abroad at the Danish School of Media and Journalism (DMJX).
Faculty member featured: Kim Fox
March 6, 2019
On Wednesday, February 27, multimedia journalism major Mariam Ismail highlighted both her personal and academic achievements while living in Aarhus, Denmark from traveling throughout Europe to producing several video documentaries. She also took questions from the audience who wanted to know about the dorms, the stipend that is provided by the Danish Foreign Ministry and how cold does it get in Denmark.
The deadline to apply for this student exchange program for Spring 2020 is March 14, 2019.
Kim Fox Wins Audio Competition and Paper Competition at BEA
Faculty member featured: Kim Fox
March 6, 2019
Kim Fox, JRMC associate professor of practice, won two Best of Show audio awards at the Broadcast Education Association (BEA) Festival of Media Arts Competition for her work as the executive producer of the Ehky Ya Masr (Tell Your Story Egypt) Podcast. This is the second consecutive year that Fox has won in both categories. Faculty Audio: Best of Show "Ramadan Across Social Classes" With reporter/producer Sarah Hassan, MMJ alumna. Faculty News: Radio Feature News Reporting "Egypt's Obsession with Their Neighbors" With reporter/producer Menna Eid, MMJ alumna. Additionally, Fox won best debut paper in the Multicultural Studies paper competition for a paper "A Curriculum for Blackness: Podcasts as Discursive Cultural Guides." Fox was the lead author along with Kyle Miller, Northwest Missouri State University and David Dowling, University of Iowa.
Fox will travel to Las Vegas next month to accept the awards at the BEA annual convention.
Guest Speaker in JRMC 4441
Faculty member featured: Sally Kandil
March 6, 2019
Last week, JRMC adjunct faculty Sally Kandil invited engineer Hossam Wahba to speak at her JRMC 4441 class. He is one of the prominent sound engineers in the field of cinema. Awarded for best sound mix in photocopy movie. He came to talk about sound and to answer students' questions regarding the importance of sound when it comes to visual storytelling.
Graduate Students Meet and Greet
Faculty member featured: Naila Hamdy
February 27, 2019
The Associate Dean for Graduate Studies and Research Professor Naila Hamdy hosted a meet & greet event on Wednesday, February 20, 2019 in order to introduce herself to GAPP's graduate students, to get to know them better, listen to their concerns and discuss new ideas or initiatives for collaboration between them and all GAPP's stakeholders.
For more picture, click here.
Recognition of JRMC Staff in GAPP School Dean Meeting
JRMC Department
February 27, 2019
On February 24, Dean Nabil Fahmy met with the school's staff members mainly to discuss work-related issues and to thank all staff who participated in the first school-based commencement that was held end of January. JRMC staff received certificates of appreciation for their efforts in successfully co-organizing the event. For pictures, click here.
Guest Speaker
Faculty member featured: Ahmed Taher
February 25, 2019
Professor Ahmed Taher invited Karim AbdelMaguid, Managing and Creative Director of Crinel to JRMC 4415 Public Relations class to give the students a deep dive into the creative and hi-tech approach Crinel offers for Internal Communications. He showed videos of Ericsson, Orange, Vodafone and Beity all demonstrating how these companies made their total workforce aware of their values, legal procedures, work-ethics, and strategy.
JRMC 4441 students work for D-CAF 2019
Faculty member featured: Sally Kandil
February 25, 2019
D-CAF is an annual festival that usually takes place in March and April. It's all cultural events (theatre work, workshops, talks, music concerts and contemporary dance from different countries from the world). it lasts for 3 weeks with events happening daily. Prof. Sally Kandil is leading the video team, assigning students of her class JRMC 4441 to shoot certain events and edit promotional videos to be posted on D-CAF social media and to be used for any promotional purposes for the festival. It basically gives them the opportunity to do what they have learned in the course but with gaining the experience of covering live events, filming interviews handling last-minute shoots.
JRMC Student Engy Moheb Wins First Place in International Audio Competition
Faculty member featured: Kim Fox
February 25, 2019
Engy Moheb, a multimedia journalism major in the Department of Journalism and Mass Communication, won first place in the educational program category in the audio competition at the Broadcast Education Association's (BEA) Festival of Media Arts for his audio feature, The Invincibility Fable. Moheb spent the Fall 2018 semester working on the project for Kim Fox, associate professor of practice, Department of Journalism and Mass Communication's Audio Production course. The audio feature profiles Mayan El-Sayed, Egyptian actress and AUC student, as El-Sayed tries to balance her budding acting career along with her college studies. You can listen to Moheb's audio feature on SoundCloud. Moheb hopes to travel to Las Vegas in April when the awards will be presented to the winners. This is the fourth consecutive year that AUC students have won first place in this category at BEA's Festival of Media Arts.
Past Events of Professor Mervat Abou Oaf
Faculty member featured: Mervat Abou Oaf
February 25, 2019
El Gouna Film Festival (GFF)
Professor Mervat Abou Oaf was invited to participate in the 2nd edition of El Gouna Film Festival (GFF), that was held in El Gouna, Sept. 20 – 28, 2018. Abou Oaf contributed to the creative and vibrant film activity presenting an exciting and diverse variety of film screenings, which presented about 80 films, screened within the Feature Narrative, Feature Documentary and Short Film Competitions other than the Official Selection Out of Competition section that featured films that had been acclaimed and awarded recently at other festivals worldwide.
Filmmaking workshops, panel discussions, roundtables and master-classes, and many other proceedings were organized within the CineGouna Platform, a GFF industry initiative proposing a creative hub to nurture promising Egyptian and Arab cinema filmmakers and help to find artistic and financial support for their works. She participated in "The Audience of the Future-Films for Children and Youth, ” and in the “Women’s Empowerment Through Films” panel discussions among many other proceedings she attended, other than the inspiring film screenings and festivities providing filmmakers and film enthusiasts, opportunities for learning, sharing and contributing to all stakeholders within the film industry in Egypt and worldwide.
After the event, GFF invited Abou Oaf to the "Festival Scope Pro", and has now become an FSP member for Festivals On Demand for Film Professional Worldwide.
World Youth Forum New Edition
Professor Mervat Abou Oaf Participated in World Youth Forum New Edition for the second year successively under the auspices of President Abdelfattah al-Sisi, held in Sharm El Sheikh Nov. 3-6, 2018. The forum engaged younger generations from Egypt and the world in sessions, workshops, and panels sharing recommendations of their visions, and perceptions about a wide variety of affairs within the Forum’s themes of Peace, Development, and Creativity. Abou Oaf encountered many distinguished ministers and respectable eminent figures from Egypt and the world; the highlight of her practices was engaging with our precious current and former AUCians at the forum, few of which have occupied leading positions at the forum 1st and 2nd editions, and in the Presidential Office. In her capacity as a board member and media consultant of "AWLADNA” Foundation for the Disabled, Abou Oaf contributed to “Empowering persons with disabilities: Towards a more integrated world,” sessions held before and within the forum’s proceedings featuring Minister of Social Solidarity Dr. Ghada Wali. As directory board consultant to the “Chamber of Cinema Industry (CCI)” Federation of Egyptian Industries she participated in, “The Role of Soft Power in Countering Ideological Extremism and Terrorism” and “The Role of Art and Cinema in Shaping Societies “ panel discussions, both featuring Minister of Culture Inas Abdel Dayem, together with leading figures. Abou Oaf also joined the “Narrowing the Gender gap in the Employment Market,” session led by the National Council for Women President Dr. Maya Morsy, as a member of the NCW. Minister of Education Dr. Tarek Shawki and Minister of Higher Education and Scientific Research Dr. Khaled Abdel- Ghaffar presented an insightful academic overview of “How do we build future leaders.” Abou Oaf attended the one-day regional “Model Arab-African Summit (MAAS)” held in this year’s Forum together with sessions discussing “Digital citizenship: digital rights and responsibilities in the Internet world; Does social media infringe on privacy?; MOOCs and The Future of Higher Education.”
For more pictures, click here.
100 Years of the Caravan
Faculty member featured: Firas Al-Atraqchi
February 21, 2019
In commemoration of AUC's Centennial, the Journalism and Mass Communication Department and the Academy of Liberal Arts opened the 100 Years of Caravan exhibit at the Photographic Gallery at the New Cairo Campus on February 17, 2019. The exhibit showcases 100 cover pages from 1925-2018 which highlight the social and economic changes in the country through the eyes of the reporters and editors.
The opening event included several special guests such as former Caravan editor-in-chief Lamis Al Hadidi, who was given a commemorative plaque for her achievements in journalism, former Caravan editor-in-chief Eynas Barakat, Associate Provost for Research, Innovation and Creativity Alaa-Eldin Adris, Dean of Graduate Studies Adham Ramadan and other faculty and students.
For MBC MASR 2 Coverage click here. For pictures click here.
Shahira Fahmy honored at the University of Arizona
Faculty member featured: Shahira Fahmy
February 21, 2019
Shahira Fahmy, Visiting Professor in the Journalism and Mass Communication Department at AUC, has been selected by the University of Arizona for a presidential celebration in recognition of her outstanding scholarly achievements in 2018. Fahmy is currently on leave from Arizona, whose Communications Department is ranked number one in the United States. Every year the University of Arizona identifies the most significant scholarly achievements by its faculty in various fields for special recognition and this year Fahmy's accomplishments garnered her this accolade. Her achievements included a recent book, Media, Terrorism and Society: Perspectives and Trends in the Digital Age, which investigates the way emerging technologies are transforming the relationship between media and terrorism in society. The work is based on a recent edited volume in the top-rated journal Mass Communication and Society is a major collaborative project that is indicative of other projects she has undertaken.
In addition, Fahmy has been made an Associate Editor of the Journal of Communication, ranked number one in all communication journals, which tops her many editorial assignments in her discipline. Last year she was invited to give academic lectures on her work in Denmark, Poland, Hungary, China, Pakistan, the Czech Republic and the US. Next week she is speaking at the University of Navarra in northern Spain and the University of Murcia in southern Spain. The award ceremony will take place in Tucson on March 12, 2019.
Combating Fake News Lecture
Faculty member featured: Marwa AlMutafy
February 21, 2019
Assistant Professor and adjunct faculty member Marwa Ragaa Al-Mutafy presented a lecture about "Combating Fake News" at Maadi Public Library on January 29, 2019. The lecture was part of a "Digital Skills Workshop" organized by the American Cultural Center, the US Embassy in Egypt.
Recent Commercials Production
Faculty member featured: Ashraf Foda
February 21, 2019
Adjunct faculty and creative director and partner of Vision Advertising Ashraf Foda just launched two new campaigns through his agency for Abu Auf Coffee and 2B Electronics. The Abu Auf campaign is launching its new Turkish coffee product. The 2B campaign for their “Saving February” is celebrating Santa in an unusual way and timing.
Abu Auf campaign: Office, Kitchen, Cafe
2B campaign: Saving February
Arab Media & Society to be included in Scopus
Kamal Adham Center for Television and Digital Journalism
February 21, 2019
Arab Media & Society (AMS), a scientific publication of GAPP’s Kamal Adham Center for Television and Digital Journalism, has received a final unconditional acceptance by Scopus-Elsevier, the world's largest database of peer-reviewed literature. Read more here.
Kamal Adham Center Students Awards
Faculty member featured: Hussein Amin
February 13, 2019
For the second year in a row, students of the Kamal Adham Center for Television and Digital Journalism win international awards. Ahmed Atef Abbas and Aya Saleh, graduates of the Kamal Adham Center for Television and Digital Journalism, class of 2018/2019, won in the Festival of Media Arts 2019, the television industry's popular international faculty and student competition held as part of the Broadcast Education Association/National Association of Broadcasters every year in Las Vegas, Nevada.
Abbas, MA class of Fall 18, won third place in the Television Feature Category for his story titled "Blue Hole: Divers' Paradise Cemetery." He also won an award of excellence in the Short Form Video or Film Documentary category for his story titled, "El Shayya."
Saleh, current graduate student in the MA in Television and Digital Journalism, won an award of excellence in the Short Form Video or Film Documentary category for her story titled “Catherine Exists".
The graduates' documentaries were part of their capstone work for their MA in Television and Digital Journalism, under the supervision of Professor Hussein Amin. The winners will travel in April to attend this year's convention and receive their award.
Media Representation of Gender
Faculty member featured: Naila Hamdy
February 13, 2019
Professor Naila Hamdy was invited by the American Center, US Embassy Cairo to give a lecture on “Media Representations of Gender” delivered at the Maadi Public Library on February 12, 2019. The session is part of a program designed to deliver media literacy concepts to Egyptian youth needing to gain known knowledge on how to think critically about mediated stereotypes.
Latest Publication
Faculty member featured: Ahmed Taher
February 13, 2019
Professor Ahmed Taher published a reviewed article titled A Patient-Centered Approach to the Ethical Dilemma of Breaking Bad News to Cancer Patients: Recommendation for Better Communication Strategy in Advanced Cancer Research and Clinical Imaging, 1(2): 2018. This article proposes a new communication strategy with cancer patients after an extensive literature review. The last published review was 15 years ago.
AUSACE 2019 - Call For Papers - Tangiers, Morocco
Faculty member featured: Naila Hamdy
February 13, 2019
Please find here the call for papers in four languages: Arabic, English, French and Spanish. The conference is to be held next October 2019.
Mervat Abou Oaf "Honorary Award" Recipient
Faculty member featured: Mervat Abou Oaf
February 13, 2019
The Arab Academy for Science, Technology and Maritime Transport (AASTMT) honored Professor Mervat Abou Oaf, at the AASTMT premises on September 5, in recognition for her contributions to the community of the disabled and special needs in Egypt, in her capacity as an educator, as well as the Board Member and the Media Consultant of "AWLADNA” Foundation under the auspices of President Abdel Fattah EL Sisi, with its “International Forum for Arts of the Gifted" aiming at nurturing and displaying the artistic talents of the gifted on a national, regional and international levels. Abou Oaf conveyed her appreciation for AASTMT initiation and expressed her dedication and commitment to AWLADNA and her gratefulness for being a recipient of such a precious token provided by a distinguished educational institution.
4460-02 Listening Session on Dec 12, 2018
Faculty member featured: Kim Fox
February 13, 2019
Last semester, students in Professor Kim Fox's Audio Production courses hosted their weekly radio shows, in Arabic. More importantly, the audio production students hosted a Listening Session on Wednesday, December 12 to share their audio features. Many of their topics focus on AUC like Bassily Hall, Ewart Hall, the architecture on campus and even room P071, but they highlight the lives of some AUCians too like Dr. Adel Beshay from the Department of Economics who has taught at AUC for over 50 years and even JRMC's own Dr. Mervat Abou Oaf.
United Nations Award of Recognition
Faculty member featured: Mervat Abou Oaf
February 5, 2019
Mervat Abou Oaf received an Award of Recognition from the United Nations Volunteers Program (UNV) for being a role model and an inspiring expert and contributor to progress and for her remarkable role in promoting volunteerism and supporting youth engagement in development. The UNV Program administered by the United Nations Development Program (UNDP) held the event on the International Volunteer Day (IVD) celebration on December 3, at Future University. Abou Oaf is a supporter of the UNV program with its IVD, aiming at promoting volunteerism and appreciating the role of their associates in building resilient communities. The UN in coordination with the Arab Council for Community Development also launched the UN Week on the occasion of World Volunteer Day and the World Day for Persons with Special Needs. In this context, Abou Oaf was recognized for her role as the board member, and media consultant of "AWLADNA” Foundation under the auspices of Egypt’s President Abdel Fattah EL Sisi, aiming at nurturing and displaying the artistic talents of the gifted nationally and internationally.
Click here for media coverage.
Private Sector Executives Workshop
Faculty member featured: Ahmed Taher
February 5, 2019
Ahmed Taher was invited by the Ministry of Trade and Industry to address private sector executives about Strategic Management. Five full-day sessions were conducted in Alexandria, Damietta, Assuit, East and West in Cairo. The sessions were sponsored by the Industrial Modernization Center.
Arab Digital Economy Strategy
Faculty member featured: Hesham Dinana
February 5, 2019
Hesham Dinana participated on December 16 -17 in the Digital Economy Conference (December 2018) in Abu Dhabi to present the Arab Digital Economy strategy that was developed for the Arab Digital Economy Federation and the Arab Economic Unity Council. The strategy was launched by the head of the League of Arab States – His Excellence Ambassador Ahmed Aboul Gheit as the head of the research team that developed the Arab Digital Economy Strategy. Dinana participated in the opening session and led a session to present and discuss the developed strategy with representatives from many international organizations including the World Bank, the OECD, UNDP and the EU Commission. The strategy will be presented in March 2019 to the Arab Leaders at their upcoming summit in Tunisia to be formally adopted for implementation.
Watch Dinana's TV interview on CBC Extra News here, you can also watch the conference video. For local newspaper coverage click here.
Adham Center Hosts Annual Awards Dinner to Celebrate 27th MA Class
Faculty member featured: Hussein Amin
February 5, 2019
The Kamal Adham Center for Television and Digital Journalism hosted its annual awards dinner on January 20, to celebrate the 27th graduating class of Television and Digital Journalism program. Director of the Center, Hussein Amin, welcomed the attendees and introduced AUC President Francis Ricciardone who delivered the keynote address and the veteran broadcaster Mrs. Sanaa Mansour was the guest of honor. Ricciardone also acknowledged the center’s graduate program recent achievement of receiving equivalency and recognition from the Egyptian Supreme Council of Universities, and also congratulated the center on its newly launched online Digital Media Diploma, among its other successes this year. Dean Nabil Fahmy of the School of Global Affairs and Public Policy presented Mansour with her Achievement award. The graduating class then received their certificates and awards from Dean Fahmy and Amin.
Click here for DMC Media Coverage.
Call for Papers - Academic Conference, World Press Freedom Day 2019
Faculty member featured: Naila Hamdy
February 5, 2019
Find here the call for papers for this year’s Academic Conference on the Safety of Journalist. The event will take place within the framework of the annual global World Press Freedom Day (WPFD) celebration to be held on 2-3 May (with preceding events taking place on May 1) in Addis Ababa, Ethiopia. The host university for the Academic Conference will be announced at a later date.
Latest Article in Al Ahram Weekly Online
Faculty member featured: Alaa Abdel-Ghani
February 5, 2018
JRMC Adjunct Faculty Alaa Abdel-Ghani's sports article can be read here.
The UN Conference for Gender Injustice
Faculty member featured: Mona Salman
February 5, 2019
JRMC Adjunct Faculty Mona Salman has participated in the UN conference for gender injustice. The assembly of the UN organizations of UNDP, ESCWA and UN Women in Beirut discussed the UN report of the status of women in the Arab world. Mona moderated a session about the economic rights of women, together with experts, officials, and women activists who demonstrated the unjust laws and social norms that women face in most of the Arab countries.
Arab Media & Society Call for Papers
Faculty member featured: Hussein Amin
December 23, 2018
Arab Media & Society is now accepting submissions for Issue 27, Winter/Spring 2019 on "Media and Identity". For submission guidelines and a full list of subtopics check our Call for Papers here: https://www.arabmediasociety.com/call-for-papers/
تعلن دورية Arab Media & Society عن بدء تلقيها مشاركات بحثية للنشر في عددها السابع والعشرين، شتاء/ربيع ٢٠١٩، وذلك تحت عنوان: الإعلام والهوية.
للاطلاع على المحاور المقترحة لموضوع العدد وسياسات وقواعد النشر، اضغط على الرابط التالي
https://www.arabmediasociety.com/…/%d8%af%d8%b9%d9%88%d8%a…/
Guest Speakers in JRMC 3315
Faculty member featured: Hesham Dinana
December 13, 2018
For his Introduction to advertising class, Dr. Hesham Dinana invited the team from “Point of View” Advertising Agency to share with the students how they handle the creation of the IMC campaigns from receiving a client brief to the development of the creative brief and the production. Examples for the company latest successful campaigns for Ssang Yong Korean cars maker to Resala Charity Organization Ramdan clothes collection campaigns were discussed and analyzed.
JRMC 4402 Field Trip
Faculty member featured: Mona Salman
December 13, 2018
Arabic reporting class visited the BBC Bureau in Cairo with their instructor Mona Salman. The students spent a few hours there to learn about the workflow of the newsroom. Mr. Asharf Madbouly, Editor in Chief, has talked to them about the process of news gathering, stories production, and gave them a very good idea about the values of the BBC. Then they had a tour in the newsroom and listened to a demonstration from the Journalists in each section who answered all their questions.
JRMC 3310 Field Trip
Faculty member featured: Shahira Fahmy
December 13, 2018
In the spirit of keeping up with new media tools and how to utilize them in today's persuasive campaigns, the Persuasion and Propaganda class, along with its instructor Dr. Shahira Fahmy and Teaching Assistant Omneya Naguib Ibrahim, paid JWT a visit for a rather interesting session. JWT, one of Egypt's most prominent advertising agencies, shared with students their latest campaigns and the concepts behind that created buzz and raised audience engagement levels.
MMJ Capstone Final Presentations
Faculty member featured: Rasha Allam
December 13, 2018
On Tuesday, December 11, Dr. Rasha Allam conducted the final Communication and Media Arts capstone presentations JRMC 4482 in the presence of media dignitaries and invited guests. Three projects fall under the education category namely: the Sign Language campaign, Internet Addiction, and the Anti-bullying campaign. The presentations were juried by Dr. Ahmed Daher, Vice Minister of Education for Information and Technologies, JRMC faculty members Dr. Sarah El-Richani and Dr. Tara Al-Kadi. The Sign Language campaign took first place and the campaign will be endorsed by the Egyptian Ministry of Education, and the Anti-bullying campaign will be part of the UNICEF’s campaign in February during the international anti-cyberbullying day. Selected projects and JRMC students are going to be guests of MBC network to speak about their projects and experience at AUC.
IMC Capstone Final Presentations
Faculty member featured: Sherin Moody
December 13, 2018
Professor Sherin Moody’s final IMC capstone presentations were held on Wednesday, December 12, where “Parenting Behavior and their Effects on Children in Egypt, Repositioning ‘Lotfy’ and Repositioning ‘YES’ juice” presented their campaigns to the JWT panel who consisted of Youssef Hamad: Associate Creative Director, Sandra Hazem: Senior Account Manager, Nazli Kassem: Planner, Mariam ElGammal: Senior Account Executive and Islam Khalil: Senior Account Executive – Digital who gave students 360 degrees of feedback. The winning group who got the JWT Award of Excellence also received internships and the chance for employment.
IMC Capstone Final Presentations
Faculty member featured: Tara Al Kady
December 13, 2018
Section 2 of the IMC Capstone class had their final campaign presentations on Tuesday, December 11. The event simulated a real-life pitch as five teams competed to produce the best overall IMC campaign for the La Poire pastry brand.
The panel consisted of La Poire’s own managing director and La Poire’s advertising agency team. The main award went to the best overall campaign, and a second award announced the most creative project. The event concluded with La Poire’s managing director assuring all the groups that various aspects of their projects will, in fact, be implemented by La Poire.
