The journalism major involves the merging of the current print and broadcast sequences into a single (multimedia) journalism stream that exposes students to, and provides them with, basic skills for operating on all journalistic “platforms,” e.g. print, broadcast and the Internet.
The new major in communication and media arts (CMA) combines solid communication skills with emerging technologies to prepare students for careers in communication and media or for advanced study. Today’s communication and media professionals need to have a broad background in both traditional and new media and to understand the impact of the convergence of these media on society.
Middle East Studies is an interdisciplinary program. Middle East Studies courses are taught by faculty members from Anthropology, Arabic Studies, Economics, History, Management, Political Science, and Sociology.
Integrated marketing communication (IMC) is the integration of all marketing communication tools under one strategic communication focus. It takes all communication tools from working in isolation to complementing each other, with the objective of communicating one unified message from the organization (or the brand) to its target consumers.