BA in Multimedia Communication and Journalism (MMCJ)

students working in a studio behind the camera filming a news anchor

AUC’s multimedia journalism major converges the disciplines of traditional and new media into a single stream that exposes students to the fundamental theories of effective communication and trains them through experiential learning to excel in print, broadcast, digital, and social media platforms.
The major stresses basic newsgathering, reporting, and writing skills for multiplatform delivery, with a particular emphasis on the instantaneous dissemination advantages of social media.

This program is suitable for students who are interested in the following:

  • Writing
  • Investigating
  • Researching
  • Uncovering what is hidden 
  • Discovering how the world functions

Students apply what they learn in the classroom in audio, print, photography, and TV studios. Also, students interact with industry experts who provide internship opportunities in Egypt, the region, and overseas.


Associate professor of practice, Nadine El Sayed '07, gives a short brief about AUC’s multimedia journalism undergraduate program

Graduates of the program can become:

  • Journalists 
  • Broadcasters
  • Producers
  • Photojournalists
  • Editors
  • Content managers
  • Copywriters
  • Social media managers
  • Media director or managers
  • Scriptwriters

The program’s many alumni include Kareem El-Kahky '17, who is an assistant director at the TV show Sahibet Al Saada, and Effat Mostafa '13, who is an executive director and partner at Media Tactics.

  • Al Jazeera
  • Associated Press
  • Bloomberg
  • CNN
  • Reuters
  • Sky News Arabia

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