Programs

The following learning outcomes are shared by all programs within the Department of Journalism and Mass Communication. All three majors aim to produce graduates who have the ability to:

  • Understand the principles and laws of freedom of speech and press, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances
  • Demonstrate an understanding of the history and role of professionals and institutions in shaping communication
  • Demonstrate an understanding of the diversity of groups in a global society in relation to communication
  • Understand concepts and apply theories in the use and presentation of images and information
  • Demonstrate a knowledge of professional ethics and apply these principles in pursuit of truth, accuracy, fairness and diversity
  • Think critically, creatively and independently
  • Conduct research and evaluate information by methods appropriate to the communication professions in which they work
  • Write correctly and clearly in forms and styles appropriate for the communication professions, audiences and purposes they serve
  • Critically evaluate their own work and that of others for accuracy, fairness, clarity, appropriate style and grammatical correctness
  • Apply basic numerical and statistical concepts
  • Apply tools and technologies appropriate for the communication professions in which they work

The curriculum of each major provides learning experiences that will enable students to achieve these outcomes.

Undergraduate Programs

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BA in Multimedia Journalism (MJ)

The journalism major involves the merging of the current print and broadcast sequences into a single (multimedia) journalism stream that exposes students to, and provides them with, basic skills for operating on all journalistic “platforms,” e.g. print, broadcast and the Internet.
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BA in Communication and Media Arts (CMA)

The new major in communication and media arts (CMA) combines solid communication skills with emerging technologies to prepare students for careers in communication and media or for advanced study. Today’s communication and media professionals need to have a broad background in both traditional and new media and to understand the impact of the convergence of these media on society.
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BA in Integrated Marketing Communication (IMC)

Integrated marketing communication (IMC) is the integration of all marketing communication tools under one strategic communication focus. It takes all communication tools from working in isolation to complementing each other, with the objective of communicating one unified message from the organization (or the brand) to its target consumers. 
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Graduate Programs

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Master of Art in Journalism and Mass Communication

The master's program in journalism and mass communication is designed to provide intellectual growth and advanced training for persons already engaged in mass media or public information work.
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